E-commerce Operations Manager
电商运营经理（TikTok Shop - 美区）岗位职责负责 TikTok Shop（美区）的整体运营，对GMV、ROI及利润结果全面负责；制定选品策略与商品结构规划，打造核心爆品矩阵，推动业务规模化增长；搭建并优化达人合作体系（Affiliate/Creator），拓展优质达人资源，提升带货效率与放量能力；带领团队制定并执行投流策略（以ROAS为导向），持续优化投放模型，实现高效转化；建立数据监控体系（GMV、CTR、CVR、AOV等），通过数据分析持续优化运营策略；定期进行市场及竞品分析，输出可落地的增长策略并推进执行；负责团队管理与培养，拆解业务目标并推动落地，确保业绩达成。任职要求本科及以上学历，3年以上电商或内容电商运营经验，有美区经验优先；熟悉 TikTok 生态及内容电商玩法，有成功爆品或增长案例优先；具备较强结果导向意识，熟悉ROI/ROAS模型及投流逻辑；具备良好的数据分析能力，能够基于数据驱动业务决策；有团队管理经验，具备目标拆解及推进能力；执行力强，抗压能力强，适应快节奏业务环境。加分项有从0-1搭建TikTok Shop经验熟悉达人生态（Affiliate / Creator / MCN）有跨境电商或多品类操盘经验------------------------------------------------------------------------E-commerce Operations Manager (TikTok Shop - US)ResponsibilitiesOwn end-to-end operations of TikTok Shop (US), accountable for GMV, ROI, and profitabilityDefine product strategy and build a scalable portfolio of winning SKUsBuild and scale the creator/affiliate ecosystem to drive revenue growthLead paid media strategy (ROAS-driven) and continuously optimize performanceEstablish a data-driven operation framework (GMV, CTR, CVR, AOV) to improve decision-makingAnalyze market trends and competitors, and translate insights into actionable strategiesLead and develop the team, ensure execution excellence and target achievementQualificationsBachelor’s degree or above, 3+ years in e-commerce or content commerceStrong understanding of TikTok ecosystem with proven growth or winning product experienceResults-driven with solid knowledge of ROI/ROAS and paid media strategiesStrong analytical skills with data-driven decision-making capabilityProven experience in team management and executionHigh ownership, strong execution, and ability to thrive in a fast-paced environmentPreferredExperience building TikTok Shop from 0 to 1Familiar with creator/affiliate ecosystem (Creator / MCN / Affiliate)Cross-border e-commerce or multi-category experience