Senior Manager of Merchandise and Brand

Senior Manager, Brand ManagementAlmost Friday Media is building a fast-growing creator-led commerce engine - and we’re looking for a Senior Manager, Brand Management to help scale it.In this role, you’ll own the strategy and commercial performance of a multi-brand portfolio, driving revenue through product development, high-impact launches, and distinct brand vision across shows like Friday Beers, Empty Netters, Almost Friday, Playdate Pod, and more. You’ll sit at the intersection of talent, content, and commerce - turning cultural moments into products that sell. What You'll DoOwn the revenue performance of the brand portfolio -partnering with Finance to set targets, build channel plans, and deliver against goalsDefine and drive the creative and commercial direction for each brand, from initial concept through launch and lifecycleBuild and manage launch calendars tied to revenue goals, ensuring tight coordination across product, marketing, and contentAct as the main commerce partner to talent and creative - collaborating on product ideas, launch strategies, promotions, and performance recapsIdentify and develop new product opportunities by tapping into trending content, audience signals, and category gapsLead fast-turn product drops in partnership with creative and talent, including reactive designs, culturally relevant moments, and evergreen capsule dropsOwn product development end-to-end with external designers and suppliers - from concepting and tech packs through sampling and productionOversee sample and seeding logistics across talent, partners, and internal teamsOwn the Shopify launch process - building and QA’ing PDPs, managing SKUs, and partnering with E-Commerce & Marketing Operations on executionPartner with the Strategic Analyst on inventory planning, forecasting, and full-funnel performance reportingDrive cross-brand initiatives and collaborations across talent, producers, and internal teamsBuild and scale the function over time - establishing processes, playbooks, and eventually a team Requirements5-7+ years of experience in brand management, merchandising, or product development within a DTC apparel or lifestyle brandProven track record of bringing products from concept to launch, and owning performanceExperience operating in high-velocity environments with frequent drops; creator- or talent-led brand experience is a strong plusStrong commercial instincts with comfort owning revenue goals and adjusting strategies based on performanceHands-on Shopify experience, including PDP builds, SKU management, and merchandising executionHighly cross-functional - able to seamlessly collaborate across talent, creative, marketing, e-commerce, and operationsBuilder mindset - you’re excited to take ownership, create structure, and scale something from the ground upAble to operate strategically while staying close to execution and detailsThrives in fast-paced, ambiguous environments and proactively solves problemsExceptionally organized and detail-oriented, with strong self-management and accountability Brands in PortfolioFriday Beers, Empty Netters, Almost Friday, Playdate Pod, Friday Beers Sports, Friday Beers Frat, Almost Friday Podcast, Almost Friday TV, Work Retire Die, Scenic Pisses, and more to come