Head of Digital Marketing

Head of Digital MarketingFor Stono Outdoor Living Co.Charleston, SC (Remote considered)About Stono Outdoor LivingStono Outdoor Living designs and builds premium outdoor kitchens for homeowners who want something permanent, not disposable.This is a high-consideration, high-ticket purchase. Customers research. They compare. They book consultations. We win by building trust and converting interest into qualified demos.We are in growth mode with a clear path to scale significantly over the next 24 months. The product is strong. The opportunity is real. Now we need someone to build the digital engine that fuels that growth.The RoleWe are hiring a Head of Digital Marketing to build and own our lead generation system.You will report directly to the President and work alongside experienced digital advisors who help shape strategic direction and prioritization. Execution is yours. Strategy is collaborative.This is not an agency-manager role.This is not a brand-only role.This is a builder role.Your mandate in Year 1:Create a reliable, always-improving acquisition engine that consistently turns traffic and subscribers into qualified leads.You will run paid media (Meta + Google), own acquisition-focused email marketing flows, and drive CRO improvements within the Shopify ecosystem. You'll work with outside developers and creative partners — but performance accountability sits with you.Why This Role Is DifferentIf you've been running campaigns inside an agency, you may know the ceiling:You optimize ads.You send reports.You never own the full funnel.Here, you do.You will see the ad, the click, the lead, the demo, and the closed deal.You will build something that compounds.This is a breakout opportunity for someone early in their career who is ready to move from execution support to growth ownershipResponsibilitiesPaid AcquisitionRun Meta and Google Ads directly (hands on keyboard)Build and optimize paid campaigns focused on qualified demo bookingsLifecycle & Lead NurtureArchitect and refine Klaviyo welcome and nurture flows designed to convert subscribers into sales conversationsConversion OptimizationOwn CRO direction across the Shopify ecosystem including landing pages, lead capture, and UX improvementsCreative & TestingCollaborate with creative partners to test new hooks, offers, and anglesContinuously test, iterate, and improve the acquisition enginePerformance ManagementTrack and report on CPL, demo volume, and funnel conversion metricsWhat We're Looking For2–5 years of hands-on digital marketing experienceStrong working knowledge of Meta Ads Manager and Google AdsExperience operating inside the Shopify ecosystemWorking familiarity with KlaviyoClear bias toward action and testingComfortable working directly with leadershipEntrepreneurial mindset — you want to build, not just execute tasksThis Role Is NOT For:Marketers who only manage agencies and don't touch platformsRetention-heavy email specialistsCandidates who require layers of approval and heavy structureAnyone uncomfortable being directly accountable for lead performanceWhy Join Stono Outdoor LivingDirect access to company leadershipReal ownership over a core growth functionOpportunity to build and scale a high-impact acquisition systemExposure to experienced digital operators while maintaining execution ownershipRemote flexibility (Charleston preferred)Work StructureFull time positionCharleston based candidates preferred, US based requiredCompensationBase salary: $75,000 to $100,000 depending on experiencePerformance bonus tied to qualified demo generation and acquisition performanceBenefitsHealth insurance401 (k)Paid time offHow to ApplyPlease send the following:Your resumeA short note describing a paid acquisition system you personally built and managedEmail: xavier@stonooutdoor.com