PPC Specialist

Job DescriptionAbout Us:At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.About Our Client:Our client is a growing digital marketing agency in the professional services space, primarily serving attorneys, dentists, and other local service businesses across the U.S. They help these clients win in their local markets through SEO-focused websites and high-quality content. With a collaborative, process-driven culture, they manage a large portfolio of WordPress sites and are focused on delivering reliable, well-structured digital experiences for their clients.About the PositionOur client is seeking a skilled PPC Specialist to join our digital marketing team on a contract basis. Reporting to the PPC Director, the PPC Specialist will be responsible for the daily management, optimization, and strategic development of Google Ads campaigns for our clients in the legal, dental, and specialty medical industries. This role requires a detail-oriented professional who can balance multiple client accounts while driving measurable results through data-driven decision making and continuous optimization.This is a fully remote contract position.ResponsibilitiesAccount Management & Daily OptimizationMonitor account KPIs on a daily/semi-daily ba sis by analyzing performance across 7-day, 14-day, 30-day, and 90-day windows to identify trends and optimization opportunitiesTrack and optimize conversion rate fluctuations with a minimum target of 5-10% improvementManage total conversions and cost per conversion to maintain efficiency targetsConduct daily/semi-daily search term reviews and add negative keywords using correct match types to reduce wasted spendImplement and adjust bid adjustments on locations, devices, audiences, demographics, and ad schedules for optimal performanceSegment conversion actions at campaign, ad group, and keyword levels to understand lead sourcesReview leads on the backend through CallRail and Unbounce to assess quality and inform optimization decisionsPause non-performing keywords and add converting keywords identified through search terms reportsRestructure account architecture using phrase match and exact match targeting to maximize spend efficiency on highest-performing keywordsStrategic Campaign ManagementEnable and manage bidding strategy experiments based on performance KPIs (e.g., 100 clicks for Max Clicks vs. 15-30 conversions for Maximize Conversions)Implement Search Impression Share bid strategies for highly competitive accountsConduct A/B testing of ad copy and landing pages to improve campaign performanceRefresh ad copy and pin headlines for improved CTR and quality controlReview and optimize asset extensions including structured snippets, callouts, phone extensions, promotion extensions, location extensions, image extensions, brand names, and logo approvalsPerform periodic conversion tracking function checks via Google Tag ManagerConduct periodic keyword research via Keyword Planner to ensure accounts target all relevant high-value keywordsReview auction insights to perform competitor analysis and inform bidding strategy adjustmentsCampaign Onboarding & SetupReview onboarding forms completed by Client Experience Managers (CXMs) to structure landing page design briefs for the design teamCreate comprehensive campaign spreadsheets containing ad copy, keyword research, selected keywords, and campaign settingsReview landing page designs and campaign spreadsheets, then submit to CXM for client approvalCoordinate with development team to schedule landing page builds and assign subdomain tasks using client credentials and Unbounce-generated codeBuild Google Ads campaigns following all platform best practices, including complete conversion tracking setup via Google Tag Manager and CallRailTest all conversion tracking implementations prior to campaign launchGain access to client Google Business Profiles to enable location extensions and verify all assets are properly configuredCoordinate with CXM to receive launch approval and set up payment profiles with correct credit card informationProvide budget recommendations by analyzing cost-per-click data and Search Lost Impression Share (Budget) metricsHandle advertiser verification requirements by collaborating with CXM and clients to gather necessary informationPre-Sale & Strategic PlanningDevelop detailed PPC projections with proper guidance and budget recommendations to inform campaign structure and build-outFirst 3 Months Optimization TimelineExecute intensive optimization during the first 3 months, implementing appropriate bidding strategies after the initial two-week learning phaseConduct daily or semi-daily KPI reviews and collaborate with CXM and clients on performance indicatorsDeliver client-facing calls using best practices established by the PPC DirectorCreate and distribute bi-weekly reports to CXMsSuccessfully onboard and manage new accounts following Director-guided best practicesLocal Services Ads (LSA) ManagementReview LSA accounts 1-2 times per week to provide proper consultationFollow Director-established guidelines to deliver best practices consultation for each clientGuide clients through the LSA onboarding process and gather all necessary informationReview leads weekly and document quality and intake performanceReporting & Department FunctionsPrepare comprehensive notes and documentation for weekly EOS (Entrepreneurial Operating System) reporting to the DirectorConduct account analysis and track optimization action items for each managed accountParticipate in team meetings and contribute to department knowledge sharingRequirements1-3 years of hands-on Google Ads management experienceProven track record of managing multiple PPC accounts simultaneously and driving measurable resultsStrong analytical skills with proficiency in Google Analytics, Google Search Console, and Google Tag ManagerExperience with CallRail, Unbounce, or similar lead tracking and landing page platforms preferredDeep understanding of PPC best practices, keyword research methodologies, and bid management strategiesExcellent attention to detail and ability to manage multiple priorities in a fast-paced environmentStrong communication skills with ability to present performance data and insights to clients and internal teamsGoogle Ads certification preferredExperience with Local Services Ads is a plusBachelor's degree in Marketing, Business, or related field preferredQualities We Look for in an Ideal Team MemberDiscipline and organization to work remotelyResponsiveness and consistent communication with team members and clientsDesire to become an industry expert in PPC and paid search marketingAlways experimenting with new strategies and staying current with Google Ads platform changesProactive mindset with ability to identify and implement improvements without promptingCollaborative team player who contributes to a positive work environmentExpected Time CommitmentsAccount Maintenance: Approximately 1.5 hours per week per account for daily/semi-daily monitoring and optimizationCampaign Onboarding: 4-5 hours maximum per new campaign setupPre-Sale Projections: Approximately 1 hour per prospectLSA Management: Maximum 30 minutes per week per accountWeekly Reporting & Department Functions: 1.5 hours maximum per week