PPC Specialist (Marketing Industry)

Job Title: Facebook & Google Ads Buyer (Omnichannel)Location: RemoteSchedule:9:00 AM - 6:00 PM Mountain Standard TimeUSD Salary: $1,600 - $2,400 ($10 - $15 per hour)We are seeking an experienced Omnichannel Performance Marketing Specialist / Ads Buyer to plan, execute, and optimize paid media campaigns across multiple digital platforms, including Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube, Performance Max), and additional channels such as TikTok and LinkedIn.The ideal candidate is a data-driven performance marketer with a strong creative sensibility, capable of translating business objectives into high-performing campaigns that drive measurable ROI. You will collaborate closely with marketing and creative teams to scale acquisition efforts, test audiences, optimize creatives, and improve overall campaign efficiency.Key ResponsibilitiesPlan, execute, and optimize paid media campaigns across Meta, Google Ads, YouTube, TikTok, LinkedIn, and other relevant platformsDevelop and implement data-driven omnichannel advertising strategies aligned with performance KPIsManage advertising budgets and continuously optimize spend allocation to maximize ROIMonitor campaign performance and implement real-time optimizations based on data insightsConduct structured A/B testing across creatives, audiences, placements, and messagingCollaborate with creative teams to develop high-performing ad creatives (static, video, copy) using tools such as Canva and Adobe SuiteTrack, analyze, and report campaign performance using GA4, Google Tag Manager, Meta Ads Manager, and other analytics platformsEnsure accurate conversion tracking, attribution setup, and funnel performance across all channelsCoordinate closely with Account Managers to align campaign strategy, execution, and reportingStay current with industry trends, platform updates, and best practices in performance marketingQualificationsMinimum 3+ years of proven experience in paid media buying and performance marketingStrong hands-on experience with Meta Ads Manager and Google Ads (Search, Display, YouTube, Performance Max)Experience with TikTok Ads and/or LinkedIn Ads is considered a strong advantageStrong understanding of omnichannel marketing and cross-platform campaign optimizationProficiency in GA4, Google Tag Manager (GTM), and digital analytics toolsExperience in conversion tracking, pixel implementation, and funnel optimizationAbility to collaborate effectively with creative teams on performance-driven ad conceptsStrong analytical and data interpretation skills with high attention to detailExcellent communication and cross-functional collaboration abilitiesAgency experience is an advantage2 years of experience working in an omnichannel environment (Facebook, Google Search/LSA, LinkedIn, etc.)Hands-on experience with GoHighLevel (HighLevel CRM), including connecting ad accounts, setting up funnels/forms, and managing lead tracking and automation workflowsBenefitsRemote Work: Work from anywhere—our team is global, and we value work-life balance.Growth Opportunities: As a key player, you’ll have the chance to shape your role and grow with us.Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.