Director of Demand Generation

Job Description: Own demand generation strategy across self-serve and sales-assisted funnels Lead and grow a high-performing demand gen team (internal and agency) Partner with Sales and RevOps on ICP definition, segmentation, and pipeline targets Build multi-channel programs for technical audiences, spanning paid search, paid social, webinars, events, and community and partner-driven initiatives Design and execute ABM programs targeting mid-market and enterprise accounts, with tailored campaigns for key personas and close coordination with SDRs and AEs Own pipeline, revenue, and funnel reporting across all motions Measure and optimize CAC, CPL, pipeline velocity, and ROI through continuous experimentation Partner with RevOps to ensure clean data, accurate attribution, and scalable systems Lead strategy and manage relationships across Paid, Social, and AEO/SEO agency partners Work closely with DevRel, Product, Sales, and Customer teams to support launches, GTM motions, and smooth handoffs across self-serve, SDR, and Sales workflows Requirements: 8–12+ years of B2B marketing experience with demonstrated ownership of demand generation strategy and execution Background in developer tools, infrastructure, API, or open-source companies Proven track record driving pipeline and revenue across PLG and hybrid GTM models, with a strong grasp of how technical audiences move from open-source adoption to paid commercial and enterprise Deep understanding of the customer journey, lifecycle marketing, and how to use data to drive decisions and optimize performance Analytical and data-driven, with the ability to thrive in ambiguous, fast-moving environments Hands-on experience with tools like HubSpot, Clay, CommonRoom, Gong, Claude Benefits: High visibility, real ownership, and strong executive partnership An exciting opportunity to shape the software delivery layer that powers the next generation of AI companies and infrastructure A motivated, passionate team that champions each other's success and shows up with genuine commitment Competitive compensation, benefits, and meaningful career growth