Demand Generation Manager

Job Description: Develop and launch integrated digital marketing strategies to drive awareness, engagement, and pipeline growth Collaborate with Sales team to plan, execute, and launch targeted campaigns Utilize platforms such as Pardot and Salesforce to manage campaigns and track performance Oversee multi-channel campaign execution, including email, web, and paid media Monitor performance and continuously optimize spend, channel mix, and campaign effectiveness Leverage AI tools to enhance targeting, personalization, and campaign efficiency Oversee the creation and distribution of multi-format content, including case studies, one-pagers, white papers, web content, emails, blogs, and sales decks Assist Sales teams by developing case studies and supporting materials for client conversations Ensure messaging consistency and alignment across marketing and sales assets Evaluate, set, and manage budgets for marketing and sales-related initiatives Manage logistics and budgets for sales initiatives, including travel, trade shows, site visits, and lead registration Partner closely with Sales and Finance teams to align on goals, forecasting, and performance tracking Provide marketing consultation and support to the Recruiting team as needed Act as a key stakeholder in driving alignment across departments Requirements: 7+ years of experience in digital marketing or demand/lead generation Proven track record of driving pipeline growth and measurable marketing ROI Hands-on experience with marketing automation and CRM platforms, specifically Pardot and Salesforce Strong analytical skills with the ability to translate data into actionable insights Experience managing budgets and optimizing marketing spend Strong cross-functional collaboration and communication skills Ability to balance high-level strategy with hands-on execution Proactive problem-solving and continuous improvement mindset Strong organizational and project management skills Experience in a startup or high-growth environment (preferred) Quota-carrying sales experience (preferred) Background in B2B and/or SaaS marketing (preferred) Familiarity with AI-driven marketing tools and modern marketing technology stacks (preferred) Benefits: Fully remote work Health, dental, and vision benefits 20 vacation days 5 Sick days 401k plan Health Advocate Healthcare Support On-Demand Primary Care and Teladoc Virtual Health Talkspace online mental health therapy Kindbody Family-building Care Home office allowance for essentials such as desks, monitors, chairs, etc. A collaborative environment with smart, hardworking professionals who are passionate about what they do and committed to excellence