Sr. Manager, Demand Generation

About OpenpriseOpenprise is the Ops and AI orchestration platform for modern GTM teams. We help go-to-market teams clean, enrich, and activate their data so automation and AI actually work at scale.We’re building a brand that’s community-oriented and shows up smart, creative, and a little unexpected.That’s where you come in.About The RoleWe are hiring a Senior Manager, Demand Generation, to lead the execution of Openprise’s integrated programs.This is a high-impact role for someone who is deeply operational, highly analytical, technically fluent, and results-oriented.You’ll turn frameworks, messaging, and GTM priorities into high-performing, repeatable programs that drive pipeline and revenue.You will manage both digital and field programs, partner closely with Ops and Sales, and help build the scalable campaign engine that powers Openprise’s growth. You’re not just running campaigns, you’re building infrastructure.THIS IS NOT A REMOTE POSITION. THE POSITION IS BASED IN SAN MATEO, CA. QUALIFIED CANDIDATES MUST BE ABLE TO COMMUTE TO OUR OFFICE AT LEAST TWICE A WEEK.Responsibilities:Campaign execution – Plan, launch, and optimize integrated digital and field marketing programs across email, paid media, web/digital, and eventsProgram management – Own campaign calendars, timelines, budgets, workflows, and deliverables to ensure flawless executionGTM enablement – Translate demand generation strategy into scalable, repeatable programs that support a wide range of PLG-to-Enterprise motionsPerformance & ROI – Track, analyze, and improve pipeline, conversion, CAC, and revenue impact across all campaignsProcess & playbooks – Build and maintain scalable campaign frameworks, best practices, and documentationContinuous improvement – Apply insights, benchmarks, and experimentation to continuously raise campaign performanceCross-functional leadership – Partner with Corporate Marketing, Product Marketing, Web, Ops, and Sales to align messaging and executionMarketing Ops & technology – Partner with Ops to ensure clean data, accurate attribution, effective automation, and optimal use of platforms, including Marketo, Salesforce, analytics, and paid media toolsProblem solving & innovation – Proactively identify risks, resolve execution issues, and test new channels and approachesRequirements:6+ years of experience in B2B demand generation, campaign management, or growth marketingMinimum 2 years in a Senior Manager-level campaign or program management roleProven experience managing enterprise and multi-channel campaignsStrong working knowledge of SEO/SEM, paid search and social, lifecycle and email marketing, and website conversion optimizationExperience partnering with Sales and OpsHands-on experience with marketing platforms such as Marketo, Salesforce, and analytics toolsFamiliarity with ABM, field marketing, attribution modeling, and revenue analyticsStrong project management, prioritization, and execution skillsHighly analytical, metrics-driven, and ROI-focused mindsetExcellent communication and stakeholder management skillsComfortable operating in fast-paced, high-growth, and evolving environmentsExperience managing agencies, vendors, or external partners is a plusBackground in B2B SaaS, data, AI, or enterprise technology preferredBase Salary - $135,000 - $145,000 - will be determined based on experience.Powered by JazzHR04zZPN6FBr