Senior Product Marketing Manager

About Definitive Healthcare:At Definitive Healthcare (NASDAQ: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact.Headquartered just outside of Boston, Massachusetts, Definitive Healthcare operates across North America, Europe, and India, supporting a growing global client base of more than 2,400 customers since our founding in 2011.We’re also a great place to work. In 2024 and 2025, we earned multiple workplace honors, including Built In’s 100 Best Places to Work in Boston (both years), a Stevie Bronze Award for Great Employers, and recognition as a Great Place to Work in India.We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.About The RoleWe are looking for a Senior Product Marketing Manager (Sr. PMM) to play a critical role in shaping how Definitive Healthcare brings its products to market. This role will own positioning, messaging, and go-to-market strategy for key products and solutions across our B2B healthcare intelligence platform.The ideal candidate brings deep experience in B2B SaaS product marketing, thrives in data rich environments, and knows how to translate complex datasets, insights, and workflows into clear, compelling customer value. You will work closely with Product, Sales, Marketing, and Customer teams to drive adoption, differentiation, and revenue impact.What You'll DoProduct Positioning & MessagingOwn and evolve clear, differentiated positioning and messaging for assigned products and solutions within the Definitive Healthcare platformTranslate complex healthcare data, analytics, and feature sets into customer centric value propositionsBuild and maintain messaging frameworks tailored to core B2B personas (e.g., Sales, Marketing, Strategy, Market Access, Business Development)Ensure consistent positioning across website, sales materials, campaigns, and product experiencesGo-to-Market Strategy & LaunchesLead end-to-end go to market strategy for new product launches, major enhancements, and vertical or persona specific solutionsPartner closely with Product Management to align on roadmap priorities and launch readinessDrive cross functional execution across Sales, Demand Gen, Brand, Product, and Customer Success teamsDefine launch goals, success metrics, and post launch optimization plansSales & Revenue EnablementDevelop high impact sales enablement assets including pitch decks, solution briefs, battlecards, case studies, and demosEquip Sales and Account Management teams to confidently articulate Definitive Healthcare’s value across diverse healthcare segments (providers, payers, life sciences, services)Support strategic deals, customer conversations, and field feedback loops as a subject matter expertPartner with Revenue Leadership to improve win rates, deal velocity, and product attachMarket, Customer & Competitive InsightsConduct ongoing market and competitive research within the healthcare data and analytics landscapeGather insights from customers, prospects, sales, and usage data to influence positioning and product strategyMonitor healthcare industry trends, regulatory shifts, and buyer needs to keep messaging relevant and credibleAct as the voice of the customer across product and GTM teamsCross Functional LeadershipServe as a trusted partner to Product, Sales, Marketing, and Customer Success leadershipInfluence roadmaps, priorities, and investment decisions through market insight and dataDrive alignment across teams without direct authority in a fast‑moving, matrixed environmentSuccess Metrics (Examples)Successful execution of on time, high impact product launchesImproved sales enablement effectiveness and internal adoption of messagingIncreased pipeline influence, win rates, or expansion tied to assigned productsStrong cross functional alignment and stakeholder satisfactionRequiredWhat You'll Bring7–10+ years of experience in B2B product marketing, product management, or related rolesProven experience driving go-to-market strategy for SaaS or data driven platformsStrong ability to position complex products and value propositions clearly and simplyExperience partnering closely with Sales and Product teamsExcellent written, verbal, and presentation skillsPreferredExperience in healthcare, healthcare technology, data analytics, or adjacent B2B marketsFamiliarity with selling to enterprise or mid‑market customersExperience supporting multiproduct platforms or solution based sellingMBA or equivalent experience a plusAttributes for Success at Definitive HealthcareCustomer ‑obsessed with a strong understanding of B2B buying dynamicsStrategic thinker who can move seamlessly between big picture planning and hands on executionComfortable operating in ambiguity and driving alignment across teamsData driven, curious, and deeply collaborativePassion for improving healthcare through better data and insightsCompensation And BenefitsThe salary range for this position is $91,000– $169,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on factors such as relevant experience, skills, and qualifications.Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company’s 401(k) plan with employer contribution.Why we love Definitive, and why you will too!Industry leading productsWork hard, and have fun doing itIncredibly fast growth means limitless opportunityFlexible and dynamic cultureWork alongside some of the most talented and dedicated teammatesDefinitive Cares, our community service group, gives all of us a chance to give backCompetitive benefits package including great healthcare benefits and a 401(k) matchWhat our Employees are saying about us on Glassdoor: “Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”Business Development Manager“Great team. Amazing growth. Employees are treated very well.”Research Analyst“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”Profile AnalystIf you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.Definitive Hiring PhilosophyDefinitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!Privacy Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators using an @definitivehc.com email address. We do not advertise open roles on Facebook and will never request money transfers or ask candidates to purchase equipment with a promise of reimbursement. If you receive any suspicious communication, please contact careers@definitivehc.com to verify your status in the application process.