Digital Marketing Specialist

Digital Marketing Specialist$60,000 - $65,000 per year Marlborough, MAFull Time Job SummaryWe are seeking a results-driven Digital Marketing Specialist to lead the strategic execution and daily management of digital marketing initiatives across multiple business entities. This role plays a critical part in driving brand visibility, lead generation, customer acquisition, and retention. The ideal candidate is highly organized, data-driven, and capable of managing multiple brands while maintaining consistent messaging and measurable results.Key ResponsibilitiesPaid Advertising & Lead GenerationPlan, launch, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platformsManage keyword strategy, bidding, ad copy, and conversion trackingOwn marketing funnel from lead capture through CRM handoff and automation workflowsMaximize ROAS and cost-efficient customer acquisitionWebsite & SEO ManagementMaintain and update websites for performance, UX, and SEO best practicesManage local SEO (Google Business Profiles, directories, backlinks)Optimize technical SEO elements including schema markup and Core Web VitalsContent Creation & Brand MessagingDevelop blogs, newsletters, landing pages, emails, social posts, and marketing materialsCoordinate or produce visual assets (photos, short-form video, graphics)Reputation & Review ManagementMonitor and respond to online reviews across platformsImplement review generation strategies tied to customer lifecycleSocial Media & Community EngagementManage content calendar across Facebook, Instagram, LinkedIn, TikTok, and moreEngage with followers and track performance metricsAnalyze audience growth and social-driven lead attributionEmail Marketing & AutomationCreate newsletters, drip campaigns, and lifecycle email communicationsManage segmentation, deliverability, and performance trackingMulti-Brand CoordinationEnsure brand consistency across messaging and visual identityCoordinate cross-brand campaigns and track integrated resultsPublic Relations & OutreachAssist with press releases, media outreach, and award submissionsSupport campaigns related to company milestones, expansion, and community involvementContribute to crisis communication strategiesAnalytics, Reporting & Marketing TechnologyManage tools including GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight TagImplement UTM tracking and maintain attribution standardsBuild reports on campaign performance, lead generation, and ROIVendor & Budget ManagementCoordinate with external vendors and freelancersMonitor budgets, campaign ROI, and deliverablesManage marketing platforms and toolsInternal Communication & Employer BrandingSupport recruiting campaigns and employer branding initiativesAssist with internal messaging and professional brand presenceStrategic Marketing & ImprovementIdentify growth opportunities through data analysis and market trendsRecommend scalable strategies to improve performance and efficiencyRequired Qualifications2-4 years of experience in digital marketing, content marketing, or related roleStrong knowledge of:Google Ads, SEO, social media platformsEmail marketing and website managementExperience with:Google Analytics, Tag Manager, Meta Business SuiteAbility to work independently in a fast-paced environmentExperience with CMS platforms, CRMs, and marketing automation toolsProficiency in Google Workspace, Canva, and digital marketing toolsPreferred QualificationsBachelor's degree in Marketing, Communications, BusinessExperience managing multi-brand or multi-entity marketing effortsFamiliarity with local SEO, paid social, and reputation managementIf interested, please send resume to STEVE SCAVONE All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance.