PR & Communications Coordinator

The PR & Communications Coordinator will support consumer and corporate communications across the 1-800-Flowers.com enterprise, with a focus on 1-800-Flowers.com, Harry & David, and Personalization Mall. This role is integral to a lean, fast-moving communications team and requires someone who is equally comfortable pitching a lifestyle editor, managing influencer seeding, and supporting community engagement initiatives that bring our brands to life beyond the inbox.ResponsibilitiesMedia RelationsSupport consumer PR efforts across the 1-800-Flowers.com enterprise, with dedicated focus on both the 1-800-Flowers.com and Harry & David brand voices and audiencesCultivate and maintain strong relationships with media contacts and influencers, including editors, journalists, producers, Substack writers, YouTubers, and food/lifestyle content creatorsProactively pitch stories, news briefs, and culturally relevant content to secure media coverage across consumer, food, gifting, and lifestyle verticalsIdentify cultural moments and trending ideas for timely pitches across both brands — including food, harvest, and artisan gifting narratives aligned to Harry & David's positioningCreate, maintain, and update media lists using Muck RackSupport team LinkedIn presence as neededPress & Content CreationLead on building and maintaining media press sites/look books for key holidays and everyday gifting across brands (Squarespace platform; creative team support provided): 1800flowerslookbook.comDevelop Harry & David-specific press assets, seasonal lookbooks, and product storytelling materials that reflect the brand's premium, Pacific Northwest heritageCollaborate with internal teams to gather information, data insights, and visual assets for content creationCraft pitches, press releases, and LinkedIn posts for consumer and corporate announcements across all brandsBuild and optimize press lookbooks for Pinterest, supporting trend narratives including Flower of the Year and Harry & David seasonal gifting storiesDraft and post news briefs and press releases to PR Newswire; maintain updates to corporate news siteCommunity EngagementSupport community engagement programming that extends brand presence into local and national communities — including partnerships with nonprofit organizations, cause-related campaigns, and community gifting initiativesHelp identify and support opportunities for both 1-800-Flowers.com and Harry & David to show up authentically in community contexts (local events, food bank partnerships, culinary community programs, etc.)Assist in developing and tracking community engagement initiatives, including coordination with internal stakeholders and external partnersSupport execution of brand activations, local market events, and community-facing moments that align with enterprise values and brand positioningHelp document and report on community programs for internal recaps and potential earned media coverageReporting & AnalysisUse Muck Rack, Cision, Google, and AI platforms (ChatGPT, Claude, Gamma) to monitor media coverage and conduct daily news sweepsPrepare weekly media reports assessing the effectiveness of PR efforts across brandsPrepare regular coverage reports — including slides/presentations and recap emails — for key holidays and campaigns to evaluate impact of PR activitiesMedia Sample Ordering & Sample ClosetPlace orders for media product samples across brands (including Harry & David food, gift, and specialty items), ensuring accuracy and timelinessTrack orders to ensure on-time delivery as promisedRespond promptly to sample requests and inquiriesBuild and maintain a media sample closet in the Jericho office; a New York City location is ideal for media accessSpearhead and organize a product seeding program and database of top-tier media contacts and influencers for key holidays — Valentine’s Day, Mother’s Day, Holiday, and harvest/fall gifting (a key moment for Harry & David)Occasionally be on-site at the Long Island City facility to oversee floral arrangement design and seeding deliveriesMeet, deliver, and style product for national shows and top markets (New York) as neededAdditional SupportSet up new vendors; submit and process invoicesManage team media subscriptions