Associate Media Director

We are seeking an Associate Media Director to be hands-on in planning and activation for both online and offline strategies for a new client in the B2B space. The Associate Director is responsible for driving media strategy and ensuring the program meets client objectives and KPIs. The Associate Director will partner with clients and agency partner teams to develop strategy and tactical plans to execute media most effectively across core digital media tactics including search, social, display, programmatic video as well as integrate and execute strategy for key offline channels as needed. The Associate Director is accountable for working with the team to ensure performance is hitting KPIs and meeting client goals, providing oversight as necessary. Proven excellence and experience in digital media required.You Will:Responsible for gathering the research and data needed to formulate strategic plans that will grow client businessLead client relationship as day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication processCoordination of streamlining omni-channel strategies with key partnersResponsible for presenting strategic recommendations, soliciting feedback and ensuring team can execute on strategy to effectively hit goalsReports to Media Director, but acts as key day-to-day account lead over teamActively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.Develop skills by participating in ongoing training, workshops, etc.Support in any new business pitches and related work as requiredMastery of all relevant tools for reporting, analytics and competitive analysisResponsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal)Maintain professional, productive rapport with sales representatives/media vendorsYou Have:Bachelor's Degree requiredStrong Understanding of media landscape5+ years of hands-on media management experience in online advertising with a focus on performanceIn-depth experience with Search, Social, and/or Programmatic channels is a mustUnderstanding of activation & optimization techniques across self-serve performance platforms a must2+ years of demonstrated success in managing and leading peopleProven ability to lead and manage teamsTechnically strong quantitative skills, including analytical abilities and math proficiencyDemonstrated critical thinking and problem solving abilitiesSolid verbal and written communication skills, with polished presentations skills a mustAbility to work successfully with teams on multiple projects under tight deadlinesDesire to work in an industry which is constantly evolving and presenting new and unique challengesAbility to sell ideas clearly and deliver valuesKnowledge of offline media planning is a plusExperience in marketing for both brand-building and direct response initiativesWhat We Offer:Global maternity and parental leaveCompetitive benefits packagesVacation, compassionate leave, wellness days, and flex daysAccess to online services for families and new parentsEarly Dismissal Friday's (off at 3:00 PM local time every Friday)13 affinity groupsInternal learning and development programsEnterprise-wide employee discountsThe Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren't limited to, a candidate's experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.Salary Range$120,000-$150,000 USDCritical Mass is an equal opportunity employer.Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rights