Growth Marketing Manager, Demand Generation

Growth Marketing Manager, Demand GenLocation: San Francisco (hybrid)About UsAt the intersection of fitness, health, and AI, Everfit is disrupting the $5.1 trillion market to become the leading platform for health and fitness professionals. We've built business-in-a-box software for trainers and coaches to grow their business their way—and help them empower individuals to achieve their fitness goals. We're proud to support over 280,000 coaches and millions of clients worldwide.As a global, diverse team of entrepreneurs, ex-founders, and fitness enthusiasts with experience at Nike, Apple, Meta, Patreon, Future, Netflix, and Amazon, we're pushing the boundaries of what's possible in health and fitness technology. Our vision is to empower every health and fitness professional with modern tools to unlock their potential—leveraging AI to revolutionize the industry while keeping the human touch at the heart of coaching.The OpportunityWe're looking for a Growth Marketing Manager, Demand Gen who lives and breathes fitness and knows how to scale B2B SaaS companies that serve independent operators. You'll own our demand generation engine end-to-end—from audience identification and channel strategy through analytics, attribution, and conversion. This role demands both analytical rigor and creative instinct: someone who can stand up a Looker dashboard in the morning, write a press release at lunch, and host a VIP coach dinner that night.You'll be building for a uniquely fragmented audience—coaches who operate as solo CEOs of their own businesses—and that means our growth strategy has to blend digital precision with community-driven, in-person moments that earn trust.What You'll OwnFull-Funnel Demand GenerationDevelop partner-powered growth loops (referrals, embedded offers, integrations, in-product prompts) that turn partnerships into repeatable growth channelsIdentify new coach segments and run go-to-market experiments to validate scalable growth potentialCommunity & Brand ActivationAmplify Everfit's presence through community-driven marketing—drawing inspiration from how brands like Lululemon and Gymshark built loyalty through local activations and creator partnershipsEmpower our coaches as the small-business CEOs they are, with campaigns and resources that recognize the independent, fragmented nature of the fitness pro audienceCreate memorable, shareable brand moments that earn attention without overwhelming the audienceMarketing Tech, Analytics & AIOwn the marketing tech stack end-to-end: tool selection, implementation, and optimization (GA4, Google Tag Manager, Looker, HubSpot/Marketo, Apollo, attribution platforms)Establish and track core growth metrics (CAC, LTV, conversion rates, channel ROI) and build dashboards leadership can actually useRun A/B tests across landing pages, ad creative, email, and CTAs; build multi-touch attribution models so we understand what's actually workingLeverage AI as a productivity multiplier—lead enrichment and scoring, content drafting, workflow automation—and stay ahead of emerging surfaces like answer-engine optimization and AI-powered ad platformsContent & Sales AlignmentPartner tightly with sales on pipeline generation, enablement, and ICP refinement; bring a sales mindset to marketing decisionsContribute directly to thought leadership content (blog posts, press, campaign copy) when speed and voice matterIdeally, You Have4+ years of growth marketing or demand generation experience at B2B SaaS companies, ideally serving SMBs, solopreneurs, or independent operatorsProven track record of scaling paid acquisition channels with measurable ROI (LinkedIn paid ads experience a strong plus)Hands-on experience standing up analytics infrastructure—not just using it. You've personally configured GA4, tag management, attribution tools, or CRM integrationsDeep expertise in marketing analytics, attribution modeling, and conversion optimizationExperience executing account-based marketing strategies against high-value targetsComfort with both digital channels and in-person activations (events, dinners, community programming)Demonstrated ability to wear multiple hats and move fast in a startup environmentNON-NEGOTIABLE: Genuine passion for fitness and deep understanding of the coaching industry (personal training experience, coaching background, or active involvement in fitness communities)Preferred QualificationsExperience marketing to small business owners, solopreneurs, or independent professionalsBackground in product-led growth, freemium conversion, or marketplace platformsSQL skills for advanced analytics and customer segmentationExperience with creator economy platforms or coach/trainer-adjacent businessesContent creation skills (writing, video, design)Familiarity with emerging AI marketing tools (answer engine optimization, AI-driven attribution, AI ad platforms)Prior experience at a company that achieved product-market fit and scaledPersonal AttributesData-driven and creatively bold: You let metrics guide decisions but aren't afraid to "make noise" with brand moments that don't fit a spreadsheetCurious by default: You gather information and seek to understand before forming judgments—especially across cross-functional teamsHigh EQ communicator: You believe most workplace problems can be solved through conversation and active listeningCustomer-centric: You deeply understand the realities of running a coaching business and craft experiences that deliver real valueScrappy executor: You build from scratch without waiting for perfect resourcesSales-aligned: You think in pipeline and revenue, not just impressions and MQLsContinuous learner: You stay current on growth tactics, tools, and where AI is reshaping the marketing functionWhy Join EverfitHelp shape how millions of people discover and connect with fitness coachesWork with autonomy and ownership on high-impact projectsJoin a collaborative, global team with experience from leading tech and fitness companiesEnjoy competitive salary, equity, and performance bonusesBuild something meaningful that helps people live better, healthier livesBe part of a culture grounded in joy and positivityThis position is based in San Francisco in a hybrid working environment. If you're ready to build the future of fitness and wellness, let's talk.