Social Media Manager

Job DescriptionSocial Media ManagerLos Angeles HybridWe are seeking a Social Media Manager for our client, a Los Angeles–based fine jewelry brand. This is not a traditional social media manager role. It is a hybrid of social strategist, content director, brand voice owner, and creative partner to the founder. The person in this seat owns the full social ecosystem and is responsible for ensuring that what lives across our platforms feels cohesive, intentional, and emotionally aligned with the brand at every level.Social is both the primary window into the brand and a meaningful driver of the business, contributing directly to brand discovery, audience engagement, and conversion. This role builds the strategy, develops the content, shapes the voice, and partners closely with the founder. It reports to the Head of Brand & Marketing and works in close creative partnership with the Founder.Core ResponsibilitiesSocial Strategy & Roadmap OwnershipOwn the full social ecosystem across Instagram and TikTok as primary platformsDevelop weekly, monthly, and launch-based content strategies, including week-to-date, month-to-date, and campaign-level planningBuild a forward-thinking social roadmap aligned with product drops, brand storytelling, and key business momentsEnsure all social output reflects and reinforces the brand’s identity and perspective while delivering against business goalsContent DevelopmentConcept and lead the development of all social content, including standalone posts and series-based storytellingDevelop content across formats: short and long-form video, carousels, stills, and intimate, in-the-moment, social-native contentBring forward original, brand-aligned content ideas on a weekly and monthly basisTranslate product, symbolism, and brand narratives into compelling social contentBalance new content creation with thoughtful, intentional use of existing content assetsSocial Calendar & Narrative IntegrationOwn and maintain the full social content calendarEnsure posts, Reels, and Stories are intentionally paired to create a cohesive narrativeIntegrate product launches, evergreen storytelling, and select cultural or brand-relevant moments into a unified presenceContinuously refine the calendar based on performance, product priorities, and brand directionFounder Content & Creative DirectionPartner closely with the founder to develop social-first content conceptsWrite scripts, talking points, and content structures for founder-led videoBring proactive ideas for how the founder shows up across social platformsEnsure all founder content feels natural, elevated, and aligned with the brand voiceBrand Voice & Caption OwnershipOwn all social captions across platformsMaintain consistency in tone, language, and emotional resonanceTranslate the brand’s identity into clear, compelling, and refined written contentMaintain a strong point of view while avoiding generic or overly promotional languageSocial-First Content CaptureLead the capture of social-first content across founder moments, behind-the-scenes, showroom activations, in-studio storytelling, and lifestyle imagery on a regular cadenceApproach content capture strategically, proposing the concepts, formats, and stories worth capturing before stepping behind the cameraPartner closely with the in-house photographer who leads product imagery and e-commerce, ensuring social capture complements rather than duplicates that workExtend existing creative into social-first storytelling, adding a layer of intimate, real-world content rather than replacing campaign or e-commerce productionTranslate campaign, e-commerce, and editorial shoots into social-first cutdowns, stills, and ReelsMaintain a consistent visual standard across all captured content, with a strong eye for composition, light, and emotional toneCommunity Intelligence & Founder CommunicationOversee inbound communication across social platforms at a strategic levelDistill high-volume messages into structured insights, including client sentiment, opportunities, and recurring themesApply strong judgment to prioritize the conversations and relationships that matter most, without being pulled into the volume of inbound noiseProvide clear recaps and recommendations on messages requiring founder engagementAct as a filter so the founder is engaged only in high-impact interactionsMaintain an elevated and thoughtful brand voice in all responsesInfluencer & Partnership StrategyOwn influencer and partnership relationships from identification through execution, with a clear point of view on brand alignment, cultural fit, and aesthetic resonanceBuild a thoughtful, selective ecosystem of voices that feel emotionally and stylistically aligned with the brand, rather than chasing reach for its own sakeApproach partnerships as long-term relationships to be nurtured, not transactions to be executedManage gifting strategies, brand ambassadors, and collaboration opportunities with intention and careOversee partnership communications, agreements, and alignment with brand positioningPerformance & InsightsTrack and analyze performance across social platformsLeverage insights to inform content strategy, storytelling direction, and posting cadenceConnect social performance with product performance and broader business outcomes, including Shopify insightsPresent clear, high-level recommendations grounded in dataWho You Are4 to 7+ years of experience in social strategy, content, or brand rolesExperience in fine jewelry is preferred. What matters most is a genuine appreciation for craftsmanship, storytelling, and high-touch client experienceStrong visual judgment and a refined taste level, with an instinct for what feels aligned with a luxury brandExceptional writer with the ability to capture an emotional, founder-led brand voiceExperienced in developing content concepts and creative direction, not only executing briefsComfortable working closely with a founder and contributing to her public presenceHighly organized across multiple content streams, calendars, and timelinesDeep platform fluency across Instagram and TikTok, with working knowledge of Pinterest, YouTube Shorts, and Threads where they serve the brandComfortable with Shopify, Figma, Miro, Canva, and native social analytics platformsFluent in AI tools (ChatGPT, Claude, Midjourney, CapCut AI, and similar) as a thoughtful complement to original thinking and craft, not a replacement for voice or judgmentTo Be ConsideredSubmit a resume, a portfolio or links to social work you have led, and a short written response (no more than 300 words) on either:A campaign you are most proud of, orThe brands and accounts you find most inspiring.The anticipated base salary range for this position is $80K-$100K annually.