Director of Marketing, Diagnostics - Lucent Diagnostics

Director of Marketing, Diagnostics - Lucent DiagnosticsBillerica, MA - HybridQuanterix is a global leader in ultra-sensitive biomarker detection, enabling breakthroughs in disease research, diagnostics, and drug development. Its proprietary Simoa technology delivers industry-leading sensitivity, allowing researchers to detect and quantify biomarkers in blood and other fluids at concentrations far below traditional limits. With more than 3,400 peer-reviewed publications, Quanterix has been a trusted partner to the scientific community for nearly two decades. In 2025, Quanterix acquired Akoya Biosciences, The Spatial Biology Company, adding multiplexed tissue imaging with single-cell resolution to its portfolio. Together, the combined company offers a uniquely integrated platform that connects biology across blood and tissue-advancing precision medicine from discovery to diagnostics.ROLE SUMMARY:The Director of Marketing, Diagnostics at Lucent Diagnostics, a Quanterix Brand, will play a critical role in developing and executing the marketing strategy for Lucent Diagnostics diagnostic product(s) in advance of and following 510(k) FDA approval. This role requires deep expertise in both clinical marketing and payer marketing, with the ability to bridge scientific, clinical, and economic value propositions. The ideal candidate is a strategic marketer who can operate effectively in a pre-commercial, first-mover environment, influence cross-functional stakeholders across Lucent Diagnostics and Quanterix and build foundational marketing and market development programs that will scale post-approval. A key part of this role is driving early testing adoption and market activation to accelerate awareness, engagement, and uptake ahead of launch.This role will be instrumental in defining product positioning, shaping category and market development strategy, developing market access and reimbursement approaches, and preparing the organization for successful launch and early customer adoption. The Director will partner closely with commercial leadership to help establish brand presence, generate market demand, and position Lucent Diagnostics as a thought leader within an emerging diagnostic category.WHAT YOU'LL DO:Strategy & PositioningLead the development of the overall diagnostic marketing and market development strategy for Lucent in support of test commercialization, medical affairs, market access, and preparation for and following 510(k) clearanceDefine and refine product positioning, messaging, and value propositions for key audiences, including clinicians, lab directors, health systems, and payersHelp shape and develop a new diagnostic category by identifying unmet needs, adoption barriers, and opportunities to accelerate market awareness and acceptanceConduct and synthesize market insights to inform strategic decision-making, including competitive landscape, unmet needs, and adoption driversEnsure alignment between LucentDx product strategy and broader Quanterix corporate and platform messaging where appropriatePartner closely with commercial leadership to align marketing strategy with go-to-market priorities and early customer engagement effortsClinical MarketingDevelop and execute clinical marketing strategies that drive awareness, education, and adoption among healthcare providers and laboratory professionalsCollaborate with Medical Affairs, Clinical, and R&D teams across LucentDx and Quanterix to translate clinical evidence into compelling marketing narrativesCreate and oversee development of clinical marketing materials, including scientific messaging, educational resources, and presentation contentSupport key opinion leader (KOL) engagement, advisory boards, and thought leadership initiatives that advance clinical credibility and category adoptionLead initiatives to drive early testing adoption, accelerate clinical uptake, and activate target markets prior to full commercializationPayer & Market Access MarketingPartner with Market Access and Reimbursement teams to develop payer-focused value propositions and economic messagingHelp shape reimbursement strategy by providing marketing perspective on coverage, coding, and payment considerationsDevelop payer marketing materials such as value dossiers, budget impact tools, and executive summaries tailored to health plans and integrated delivery networksSupport market development initiatives that reinforce economic value and facilitate early coverage and adoptionLaunch Readiness & Commercial EnablementContribute to launch planning and cross-functional commercialization efforts, including pricing, reimbursement, demand generation, and sales enablementPartner with commercial leadership to support early customer adoption strategies, pilot programs, and initial market penetrationLeverage direct experience driving early adoption and market activation to generate awareness, engagement, and initial uptake ahead of launchDevelop marketing playbooks, training materials, and resources for sales and customer-facing teamsWork closely with Product Management, Sales, Medical Affairs, Regulatory, and Corporate Marketing across Lucent Diagnostics and Quanterix to ensure aligned messaging and executionBrand, Demand Generation & Thought LeadershipEstablish and steward the Lucent diagnostic product brand in alignment with the Quanterix corporate brand and platform narrativeOwn development of integrated marketing programs spanning brand strategy, demand generation, and thought leadership initiativesDrive market awareness through scientific communication, digital engagement, conference strategy, and educational campaignsEnsure consistency of messaging across marketing channels and customer touchpoints while building long-term brand credibility in a developing market categoryBASIC QUALIFICATIONS:Bachelor's degree in marketing, science, or business administration8+ years of marketing experience in diagnostics, life sciences, or medical devicesDemonstrated experience in both clinical marketing and payer/market access marketing for diagnostic productsProven track record driving early testing adoption and market activation to accelerate awareness and uptakeExperience working in a pre-commercial, early-stage, or category-creating company environment preferredStrong understanding of the U.S. healthcare landscape, including reimbursement pathways for diagnosticsExperience preparing for or supporting product launch in regulated markets (e.g., 510(k) or similar).PREFERRED QUALIFICATIONS:Advanced degree (MBA, MPH, PhD, or relevant scientific background)Experience with novel or disruptive diagnostic technologiesPrior experience of collaborating with Regulatory and Medical Affairs teamsExperience leading market development or category creation initiativesEXPECTATIONS, COMPETENCIES, SKILLS & ABILITIES:Strategic thinker with the ability to operate in ambiguity and build markets from the ground up.Excellent cross-functional collaborator and influencer across multiple organizations (Lucent Diagnostics and Quanterix)Strong written and verbal communication skills, with the ability to translate complex science into clear, compelling messagingAbility to balance scientific rigor with commercial practicalityDemonstrated ability to partner effectively with commercial leadership and support early market adoption.Comfortable working in a fast-paced, evolving environmentWHY YOU'LL LIKE WORKING WITH US:Why Join Lucent Diagnostics, a Quanterix brand?This is a unique opportunity to help shape the commercial foundation of a transformative diagnostic technology at a pivotal moment in Lucent's journey, while being backed by Quanterix's established leadership in ultra-sensitive diagnostics. You will play a key role in defining how this product category is introduced, positioned, valued, and adopted across the healthcare system.Our TechnologyFrom discovery to diagnostics, Quanterix's ultrasensitive biomarker detection is fueling breakthroughs only made possible through its unparalleled sensitivity and flexibility. Simoa technology has delivered the gold standard for earlier biomarker detection in blood, serum or plasma, with the ability to quantify proteins that are far lower than the Level of Quantification (LoQ). Our industry-leading precision instruments, digital immunoassay technology and CLIA-certified Accelerator laboratory have supported research that advances disease understanding and management in neurology, oncology, immunology, cardiology, and infectious disease.Akoya Biosciences, a Quanterix company, is The Spatial Biology Company-bringing tissue context to life through high-resolution, single-cell imaging. Akoya's spatial phenotyping platforms help researchers visualize and measure how cells organize and interact within tissue to influence disease progression and therapeutic response. From discovery through clinical research, Akoya offers a full continuum of solutions, including PhenoCycler, PhenoImager Fusion and HT, and PhenoCode™ Panels. As part of Quanterix, Akoya complements a leading portfolio of ultra-sensitive biomarker detection technologies, together enabling a more complete view of biology and disease across both tissue and blood.Our Commitment to Employees:At Quanterix, our values are based on: TeamInnovation, Customer and OwnerTeamChallenge assumptions, not the person. Respect diversity of thought and hold ourselves to lofty standardsInnovationStay curious, experiment, create and changeCustomerPrioritize and celebrate these pioneers by doing our best to deliver on commitmentsOwner: Act with high integrity and in the best interest of Quanterix. Take measured risks and learn from their success and failuresWe reward and recognize our employees by offering competitive compensation and a 401k plan with employer match, as well as competitive health, dental, and vision benefits for employees and their dependents. We also offer an unlimited vacation policy to all exempt employees, and a generous PTO policy for non-exempt employees. All employees are eligible for equity, employee stock purchase plan, a performance bonus, and 1:1 financial counseling/planning. We also offer Tuition Assistance. We have a free, state-of-the-art onsite fitness center for all employees. To keep you fueled up, we provide onsite employees with free snacks and drinks every day!DIVERSE & INCLUSIVE WORKPLACE:Quanterix is committed to a Diverse and Inclusive workplace. We strive to recruit candidates who will bring inclusive mindsets and contribute to our values. Quanterix is an Equal Opportunity Employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Quanterix will make reasonable accommodation for qualified individuals with known disabilities, in accordance with applicable law.Pay Range: $190,000 - $215,000 per year