German Speaking D2C Funnel Strategist– Performance Marketing & Copywriting

Remote within EU | €45,000 – €50,000 | Full-TimeWe are a specialized performance agency dedicated to scaling rising D2C brands into market leaders through high-impact Google Ads strategies. Our approach is holistic, data-driven, and integrated. We don't just "run ads"; we build high-converting ecosystems.We are looking for a D2C Funnel Strategist who lives at the intersection of psychology, data, and direct-response copywriting. If you know how to bridge the gap between a click and a conversion through strategic advertorials and landing pages, we want to talk to have you in our "GANG."🎯 Your MissionAs our Funnel Strategist, you will be the architect of the customer journey. You won't just write copy; you will build, test, and optimize the entire entry point of the funnel to ensure our Google Ads traffic hits fertile ground.Key Responsibilities:Concept & Execution: Design and set up high-converting advertorials across multiple angles simultaneously.Strategic Testing: Build structured testing roadmaps based on hypotheses rather than random ideas. You determine which angle to test, in what order, and what the specific learning objective is.Data Analysis: Conduct clean split tests and evaluate them using rigorous logic (CTR, CVR, ROAS) to determine why a variant won.Journey Mapping: Identify drop-off points in the funnel and align the user's intent with the landing page experience.Collaborative Growth: Lead structured brainstorming sessions for new angles and work closely with the Media Buying team to ensure perfect alignment between creative and placement.Client Success: Present your test results and upcoming strategies directly to clients, demonstrating the "why" behind the performance.👤 Your ProfileExperience: At least 1 year of professional experience in performance marketing or D2C copywriting.Direct Response Mastery: You understand the craft of hooks, leads, and objection handling. You’ve written enough advertorials to recognize winning patterns.Data-Driven Mindset: You don't guess; you read metrics and derive the next testing round from hard facts.Platform Knowledge: You understand the specific nuances of Google Ads traffic and how it differs from Meta or social platforms.Tech-Augmented: You use AI to accelerate your workflow but possess the critical eye to fix what the machine gets wrong.Language: German (C2/Native) is a must for copywriting; English (B2) for internal communication.Nice to Have:Experience in systematic VOC (Voice of Customer) Research (analyzing reviews, support tickets, interviews).Prior experience in the Health, Beauty, or Supplements verticals.💎 Why Join Us?We believe in G.O.B.I.G. (Growth, Opportunity, Best, Impact, Gang). We are a small, high-performance team where your input has an immediate impact.100% Remote (EU-based): Work from anywhere within the EU. Whether it’s your home office or a co-working space by the beach, we care about results, not time clocks.Workcations: Twice a year, we gather the team in luxury villas to work and bond. Past locations include Cape Town, Bali, and Crete.Personalized Benefits: You pick what helps you grow—whether it’s a sports membership, mobility budget, or a specialized workspace setup.High-Level Growth: We offer dedicated skill sessions and resources. We only scale if our people scale.Top-Tier D2C Cases: Work on the most exciting growth stories in the German E-commerce scene. No boring retainers—just real momentum.