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Uncover & discern category shopper insights, and develop key activations that leverage the insights. A minimum of 7 years of experience in In-Store, Shopper Marketing or closely related responsibilities is required.
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Deep expertise in retail and trade marketing strategies, category management principles, and consumer insights, with a demonstrated ability to translate market dynamics into actionable business plans.
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Strategic mindset and the ability to connect market insights with business strategies, which applies understanding of brand/marketing fundamentals in marketing plan and category/brand strategies development.
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Utilize syndicated and shopper data (Nielsen, IRI, etc) and category insights to build stronger selling stories to drive the business. 3+ years of experience in account management, digital category development, business analytics or marketing.
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Qualifications 3+ years of experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics, or shopper insights. You will apply category insights and expertise to provide solutions and identify opportunities for them to grow Energy Drink sales and retailers market share.
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The Association of Retail and Consumer Professionals (ARC) is the parent organization of the Category Management Association (CMA), the Shopper Insights Management Association (SIMA), the Retail Dieticians Business Alliance (RDBA), and the Space Planning Association (SPA.
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Reporting to the Sr. Director Shopper Marketing Large Store + Emerging Channels, the Shopper Marketing Director will work closely with the LS + EC Sales Leadership team, cross-functional marketing teams, eCom sales, digital marketing, and the category management/shopper insights team to help the Shopper Marketing Managers develop and execute insight-driven, channel/retailer specific marketing solutions rooted in shopper behavior.
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Key to role is synthesizing business trends, competitive trends, shopper insights, financial insights, etc., to identify opportunities and develop merchandising solutions to drive the application of insights to fuel category growth through improving seasonal distribution, execution, and promotional activity utilizing JDA/Space Planning as a key tool.
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Category Management, Concept Development & Brand Partnerships, Marketing & Communications, Supply Chain & Logistics, Design & Construction, Operational Excellence, F&B and Retail Operations, Business Development.
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The Executive Director, Marketing Insights & Analytics reports to the Chief Marketing Officer of JHM with a focus on driving the insights agenda to support marketing as well as developing business and marketing campaign analytics.
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It starts with YOU. The marketing landscape is evolving rapidly, driven by the evolving shopper journey, and a revolution in technology and business models to serve these changing needs.
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The Senior Analyst, Brand Analytics will work closely with the Manager, Brand Analytics, Brand, and Customer Planning teams in the development of weekly and monthly reporting dashboards, data-driven stories focusing on driving overall category growth by leveraging syndicated data, shopper and consumer insights, category and industry trends.
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Develop short and long term joint business plans (JBP) for respective accounts by engaging internal functional support teams including Revenue Growth Management, Shopper Marketing, Shopper Insights, Finance, Category Management as well as external stakeholders such as Bottlers/Distributors and Allied Brand Partners to align, sell and execute the plan in accordance with account needs and KDP strategic priorities.
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Work along with the Category Management team and Shopper Marketing on strategic initiatives related to major customer sales opportunities. Tuition assistance POSITION OVERVIEW This Trade Marketing Manager will function as an interface between Field Sales and Marketing to lead strategic Sales/Trade promotion plan development and deployment, problem-solve and resolve issues with Sales/Trade promotion strategies that support and drive national business objectives to achieve sales & profit goals.
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Experience in eCommerce, Omni-Channel, Digital Shelf and Shopper Marketing. Tuition assistance The Senior Graphic Designer, Motion Artist will join our in-house Design Team to create engaging,on brand creative that is used in various digital channels that aligns to brand and marketing objectives.
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shopper marketing category insights business jobs Company: Reckitt
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