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Reporting into the VP of Growth Marketing, Operations, & Analytics, this data-informed marketing leader will be asked to create, implement and measure the demand generation strategy and will be responsible for leading our pipeline generation efforts to drive new customer logo growth and customer expansion opportunities.
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As the Senior Director of Demand Generation, you will lead our growth marketing efforts as we continue to scale and expand globally. 15 years of demand generation/growth marketing experience.
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Combined fifteen years’ experience owning the strategy, planning and implementation work for brand positioning, brand marketing, demand generation marketing, media management, digital marketing, social media marketing, marketing analytics, market research, community relations, corporate communications, employee communications, content marketing, and web content management.
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As the VP, Digital Marketing - Digital Experience , you will play a pivotal role in driving our digital marketing strategy to enhance the overall digital experience for our B2B audience.
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You should have a strong track record of independently creating, implementing, and scaling ABM and demand generation tactics across the entire marketing funnel from awareness to retention, as well as comfort navigating the ambiguity inherent in a startup environment.
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In a world where marketing can be divided into fuel and engine functions, you will partner with the fuel teammates (Product Marketer and Content Marketer) and focus on the engine partall the channels and processes needed to get the fuel (copy, content, videos, you name it) to our ICP.Position overviewAs a Sr. Demand Generation Manager, you will lead our demand creation, demand capture, and distribution efforts and have a direct impact on the company revenue pipeline.
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Guide the strategic direction in relation to our clients’ omni-channel marketing approach. Experience as a marketing strategist, omni-channel CRM engagement strategist, digital transformation, consultant working within an advertising/marketing agency or consulting environment.
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Minimum of 10 years of experience in B2B demand generation working collaboratively with business development leaders, marketing, sales enablement, and partner marketing. This role works cross-functionally to maximize the impact and to build pipeline, including: Sales, BDR, Enablement, Product Marketing, Partner Marketing, Field Marketing, Digital Demand Gen, Growth Acceleration, Revenue Operations, etc.
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Support the VP of Marketing in the planning and execution of conference and in-person event marketing strategies, including booth setup, lead generation workflows, and promotional activities.
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JOB SUMMARY:The VP, Marketing will be responsible for the hands-on development, coordination, reporting and analysis of campaign tactics (B2B & B2C) to support the company mission in the areas of mortgage lead generation, brand management, advertising, websites, Pay-Per-Click (PPC), Social Media and offline collateral campaigns.
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The VP Sales Operations drives strategic analysis, execution, and organizational development to achieve financial and non-financial goals in addition to creating a lean mindset throughout the assigned region to improve safety, productivity and performance through standardization and process discipline.
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Strategic Planning: oWork collaboratively with VP Strategy and M&A, VP Sales & Marketing, and VP/GMs to develop comprehensive annual strategic plans for the business units.
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Strategic Digital Product Management: Lead the development and execution of digital product strategies aligned with business objectives to enhance customer experience and drive demand generation and growth.
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Collaborate with the demand generation and other marketing team members to develop and execute integrated marketing campaigns that drive demand and generate leads. Reporting to the SVP, Marketing this candidate will collaborate horizontally with cross-functional teams to position our products in the market, create compelling messaging, and drive awareness, demand, and adoption.
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Ideally hiring in one of our Hub locations listed below but open to other locations:Los Angeles/Orange County, San Diego, San Francisco Bay AreaDenverNew YorkChicagoNew YorkPortlandAustin, Dallas, HoustonSeattleAbout the RoleMixpanel’s global demand generation team is responsible for our global campaigns strategy, pipeline generation across marketing channels, and collaborating with key partners in product marketing, field marketing, brand design, revenue operations, and partnerships.
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vp demand generation strategic marketing jobs Company: Meltwater
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