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Senior Product Marketing Manager, Professional Services. HealthEdgeis seeking a dynamic Senior Manager,Product MarketingProfessional Services,to join its growing marketing team and work cross-functionally to support, position, and market itsProfessional Services.
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The SeniorManager,Product Marketing willbe responsible fordefining annual product marketing plans, leading go-to-market efforts, defining and communicating product messages and value propositions, leading go-to-market efforts, and spearheading sales enablement efforts for the company’sProfessional Services.
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Develop and execute annual product marketing plans, programs, and tactics aligned with business goals. 6-7+ years of relevant work experience in fields such asprofessional servicesoperations, professional servicesdelivery,technical marketing, consulting, training, or product marketing in a healthcare technology environment, ideally for the payer market segment.
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HealthEdge Software Inc. Leverage the collective outputs of various marketing activities to support sales and accelerate pipeline velocity by developing andmaintainingmultiple sales enablement materials, including battle cards, collateral and presentations, competitive battle cards, persona profiles, training sessions, and other prioritized enablement programs asidentified.
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BA/BS degree or equivalent experience, Marketing MBA preferred but notrequired. Lead Channel Marketing efforts. TheHealthEdgeCommercial Excellence function includes Sales, Customer Success, and Marketing.
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Exceptional team player with the ability to lead through influence and drive high-impact outcomes with product management, sales, finance, and operations. Collaborate directly with the product management team to distill key functionality and benefits into core product messages.
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ABachelor’s degree in marketing, business, technology, orarelevant field of studies such as computer science OR relevant industry experience in marketing of technical products. Serve as a liaison withHealthEdgechannel partners and their marketing teams.
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In addition, this person will leadHealthedgeChannel Marketing. Participate innewservice offeringlaunches by collaborating withprofessional services leadershipand organizational leadership on strategy, positioning, pricing, packaging, and sales enablement; ensure launches are integrated with demand generation campaigns.
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Work closely with Sales,Customer Success,Professional Services leadership,and Demand Generation to build campaigns and content for opportunity creation and engagement throughout the sales process and all buyer stages.
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Leverage messaging to inform, contribute to, and develop collateral, web content, public relations pitches, blog posts, campaign content, customer case studies, Voice of the Market surveys, and other thought leadership content.
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Work across multiple time zones in a hybrid or remote work environment. Contribute competitive intelligence findings and insights to regular reports and battle cards designed to inform key stakeholders.
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Develop strategy and executeHealthEdgeLeadership Forum Annual Sponsorships, co-branding materials, joint case studies, andensurethe Partners page of theHealthEdgewebsite isup-to-date. Develop a deep understanding of buyers to inform, create,andmaintaintarget personas that cover buyer needs and the purchasing decision process.
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Master communicator who can distill complex, technical ideas into compelling messaging and collateral. Long periodsof time sitting and/or standing in front of a computer using video technology. While this role is based out of our office in Burlington, MA, you may live anywhere in the U.S.
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We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, Conduct primary and secondary research to capture insight into market trends, market segmentation, competitive landscape, customer needs, and end-user behaviors.
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Strong writing, communication, presentation development, andstory-telling/delivery skills. Strong organizational and project management skills with a bias for action. to go through a pre-employment criminal background check.
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product marketing manager jobs Title: marketing manager Company: Healthedge Software Inc
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