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At Guayaki Yerba Mate, we're more than just a beverage company: we believe yerba mate culture allows us to "COME TO LIFE" together and is an invitation to personal, social, ecological and cultural regeneration.
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Brewed with yerba mate and infused with real fruit juices and herbs, Guayaki Yerba Mate is proudly sourced with regenerative, organic and fair-trade certified ingredients. Guayaki Yerba Mate offers a variety of options to meet energy and refreshment needs through a robust portfolio of ready to drink beverages and traditional loose-leaf products.
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The Field Activation Specialist (FAS) role is pivotal in owning Guayaki's field team's strategy for brand growth by generating excitement and awareness for the Guayaki Yerba Mate brand through product trial and consumer interaction in the US markets.
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Guayaki Yerba Mate started in 1996 as a passion, guided by a purpose and transformed into a brand with the goal of bringing yerba mate to more people. You will be the heart of the Guayaki brand in your area and may need to work evenings and weekends and you'll report to the Field Activation Manager.
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Programs: lead the development of retail programing and channel tools across on-premise and off-premise, cultivate relationships with retail and CPG marketing agencies, assess and recommend platforms to maximize return on investment by retailer, channel, and geography.
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Shopper Insight: leverage syndicated data sources such as SPINs, Nielsen, and IRI, coupled with expertise in category management. You'll report to the Chief Marketing Officer and work hybrid out of the Austin, TX satellite office.
$135,000 - $175,000 a yearExpandApply NowActive JobUpdated Today
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