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Field Activation Specialist
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- You will be the heart of the Guayaki brand in your area and may need to work evenings and weekends and you'll report to the Field Activation Manager.
- Using channel as a voice for brand awareness and consumer interactions (Sampling/Activations) New Business Development: Actively Identify and lead the opening of new accounts through individual sales efforts and in partnership with local 3PDP to increase brand penetration and exceed sales targets.
- Lead sampling, brand/marketing development campaigns in Key Retailers to build region level retailer relationships.
- Retail Execution Standards and Execution: Active use of Karma to support and monitor in-store promotion execution and display activity within new/existing accounts.
- The goal of field marketing activation is to reach new consumers, excite university students, increase sales and manage the brand execution on and around key campuses.
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