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As a result, this role will regularly engage with key stakeholders in Product, Sales, Marketing and the Senior Leadership Team to ensure messaging and GTM strategy is aligned with a cohesive, differentiated and client-centric narrative across Epsilon, Yieldify, as well as broader Publicis organization.
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This person will be the expert on buyer personas, how they buy and their buying criteria, as well as the market and competitive set; and will transfer that knowledge to develop strategic go-to-market plans, differentiated positioning and value propositions, sales enablement and thought leadership content.
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Job Description The Senior Manager, Product Marketing - On-Site Performance will play an integral role in our international and mid-market positioning. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world.
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This person must have a strong understanding of eCommerce and on-site performance, while also possess a marketing mindset and the ability to distill complex ideas into tangible, easily understood concepts that resonate with target customers.
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