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Reporting into the VP of Growth Marketing, Operations, & Analytics, this data-informed marketing leader will be asked to create, implement and measure the demand generation strategy and will be responsible for leading our pipeline generation efforts to drive new customer logo growth and customer expansion opportunities.
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As the Senior Director of Demand Generation, you will lead our growth marketing efforts as we continue to scale and expand globally. 15 years of demand generation/growth marketing experience.
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Combined fifteen years’ experience owning the strategy, planning and implementation work for brand positioning, brand marketing, demand generation marketing, media management, digital marketing, social media marketing, marketing analytics, market research, community relations, corporate communications, employee communications, content marketing, and web content management.
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You should have a strong track record of independently creating, implementing, and scaling ABM and demand generation tactics across the entire marketing funnel from awareness to retention, as well as comfort navigating the ambiguity inherent in a startup environment.
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In a world where marketing can be divided into fuel and engine functions, you will partner with the fuel teammates (Product Marketer and Content Marketer) and focus on the engine partall the channels and processes needed to get the fuel (copy, content, videos, you name it) to our ICP.Position overviewAs a Sr. Demand Generation Manager, you will lead our demand creation, demand capture, and distribution efforts and have a direct impact on the company revenue pipeline.
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As the VP, Digital Marketing - Digital Experience , you will play a pivotal role in driving our digital marketing strategy to enhance the overall digital experience for our B2B audience.
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Ideally hiring in one of our Hub locations listed below but open to other locations:Los Angeles/Orange County, San Diego, San Francisco Bay AreaDenverNew YorkChicagoNew YorkPortlandAustin, Dallas, HoustonSeattleAbout the RoleMixpanel’s global demand generation team is responsible for our global campaigns strategy, pipeline generation across marketing channels, and collaborating with key partners in product marketing, field marketing, brand design, revenue operations, and partnerships.
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Support the VP of Marketing in the planning and execution of conference and in-person event marketing strategies, including booth setup, lead generation workflows, and promotional activities.
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Minimum of 10 years of experience in B2B demand generation working collaboratively with business development leaders, marketing, sales enablement, and partner marketing. This role works cross-functionally to maximize the impact and to build pipeline, including: Sales, BDR, Enablement, Product Marketing, Partner Marketing, Field Marketing, Digital Demand Gen, Growth Acceleration, Revenue Operations, etc.
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7+ years in demand generation, growth marketing, or related fields. Maintain a feedback loop between Marketing, Business Development, and Sales to optimize demand capture campaigns, lead generation campaigns, and identify opportunities for pipeline acceleration and sales conversions.
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JOB SUMMARY:The VP, Marketing will be responsible for the hands-on development, coordination, reporting and analysis of campaign tactics (B2B & B2C) to support the company mission in the areas of mortgage lead generation, brand management, advertising, websites, Pay-Per-Click (PPC), Social Media and offline collateral campaigns.
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Th is role reports to the Email Marketing Manager and will work along side one a dditional Email Strategist along with Web, Marketing, Design, Content, Product, Engineering and BI teams.
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Utilize a variety of marketing channels, including email marketing, social media, content marketing, SEO, and partnerships, to promote events and engage potential attendees.
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Must have hands-on email service provider experience and be proficient in building marketing campaigns and workflows within HubSpot, MailChimp, Email Studio, or equivalent. Own the day-to-day configuration, testing, and execution of email marketing communications to RISE customers, patients, and rewards members in 6 - 7 key markets.
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4+ years of B2B marketing experience in demand generation or a related field. The Senior Email Marketing Manager is responsible for the development, execution, and measurement of targeted email campaigns that drive awareness, generate and convert leads, sell a solution, and foster loyalty within the Avery Dennison Solutions Group.
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vp demand generation email marketing jobs Company: Citadel
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