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Proficient in the use of Adobe Creative Suite (including Dreamweaver); comfortable working in HTML; proficient in the use Microsoft Office 2010; working knowledge of a digital asset management systems; self-motivated, organized and accountable.
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Project manage creative process and campaign execution for TV and digital solutions, including asset collection, production and trafficking. Collaborate with MCs to fulfill advertising clients’ RFP requests and manage ad scheduling process.
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Lead day-to-day ad operations to support digital media and marketing campaigns, including ad trafficking for email, paid digital advertising and call tracking. Proven track record of successful digital marketing management using strong analytical, creative and problem-solving skills.
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Support and manage the digital creative activation process from start to finish including technical specifications, routing of digital display, video, and other creative assets between the client, internal teams, creative agencies, and media partners and trafficking of assets through operations teams.
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Be responsible for social tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social media channels.
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Expert knowledge of marketing campaign and localization workflows, deeply understanding the creative and production process for video (trailers, tv spots, social creative, etc), print/OOH and digital materials.
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Manage trafficking process with outside agencies/publishers, perform campaign QA, retrieve creative specifications from publishers, and coordinate with creative agencies for asset delivery and campaign launch.
ExpandApply NowActive JobUpdated 28 days ago - UpvoteDownvoteShare Job
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Work collaboratively with Creative Department to ensure assigned digital and on-site paid campaigns meet Tanger branding requirements, meet creative deadlines for digital and static campaigns by trafficking spec and art between client, graphics, and sales manager.
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Collaborate with the product marketing manager and agencies on the development and execution of go-to-market plans, communication plans, creative & messaging concepts aligned to the products value proposition, goals, and brand guidelines.
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Become an expert in Cox Media’s internal ad trafficking, creative management, proposal creation and client management tools and processes to reduce errors and create efficiencies. Execute fulfillment of campaign renewals, modifications, and creative changes for existing clients.
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Duties include: trafficking campaigns within platform, monitor creative requests and spec details, quality assurance, adhering to timelines and following general paid social best practices.
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Communicate with Creative, Marketing, and Press to ensure all pertinent information is available on MCDs (i.e. due dates, trafficking dates, flight state/end dates, promo usage, music license, and restrictions.
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Deliver accurate and timely trafficking, network clearance, and shipping of creative materials. Shadow production to learn the trade hands-on including shoot prep, pre production, casting, editing, and overall creative production process.
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Assist in end-to-end planning and trafficking of seasonal creative content from pre- to post-production between internal teams and external partners. Knowledge of Adobe Creative Suite (InDesign, Photoshop) a plus.
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Handle campaign setup within multiple Ad Serving tool(s) and/or communication to Campaign Manager, oversee campaign implementation and ensure trafficking accuracy. Successfully project management while communicating and collaborating with internal teams including Sales, Account Management, Creative, Ad Operations and Finance to ensure timely submission of proposals and deliverables.
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