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Reporting to our Director of Marketing, this person will elevate our thought leadership presence, scale our SEO performance, improve our email click rates, and empower cross-team stakeholders with high-quality content that is equal parts creative and strategic.
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Planning, implementing and evaluating effective digital marketing strategies and campaigns, such as search engine optimization (SEO), Search engine marketing (SEM), social media, etc.
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The Marketing & SEO Specialist supports a targeted web content strategy and helps produce contentaccordingly; ensures that all digital communication and marketing efforts are optimized for keyconversions and follow rules of grammar, visual design, and quality assurance.
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SEO manager will partner with content creators, developers, designers, brand advertising team, digital marketing teams and SEO agency partners to plan and organize website content, monitor keyword rankings, and analyze traffic data.
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Mapping out the content pipeline for campaigns, channels, and annual comms & marketing plans, from ideation through publication and promotion, including incorporate of SEO, as well as contributing to team member growth by enabling application of content strategy to assignments.
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Knowledge and experience with content marketing, SEO, blogging, and social media best practices. Suggests and maintains a repository of evergreen content to be used for marketing company initiatives.
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Strong interest in digital marketing with knowledge of email marketing, mobile marketing, search engine optimization (SEO), search engine marketing (SEM)social media management, website optimization, and e-commerce.
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Practical Knowledge and experience with digital marketing, including SEO, Content Marketing, Social Media Marketing, E-mail Marketing, PPC Marketing, and Customer Value Journey is vital.
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Design and implement on-site SEO enhancements including Title/Meta Tags, header updates, content creation and optimization, image optimization, etc. Assist the digital marketing team during site transitions and new site launches with SEO transition activities.
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Collaborate with web developers and UMN Drupal community to improve Weisman’s website user experience, SEO, and website accessibilityAssist with content migration for Weisman Art Museum website redesignParticipate in ongoing training opportunities and to build strategic relationships across peer departments and organizations.
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Work closely with the digital marketing team to integrate web content into online marketing campaigns, including SEO, SEM, email marketing, and social media. Proficiency in web content management systems, digital analytics tools, especially Google Analytics (GA4), and SEO techniques.
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Your ability to wear many hats will be your strongest asset as you navigate a diverse range of responsibilities, including Conversion Rate Optimization (CRO) across our marketing website, managing our Pay Per Click (PPC) agency, supporting our automated signal-based marketing campaigns and collaborating closely with our content marketing agency to improve our SEO strategy.
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Skilled in all areas of marketing and communications including but not limited to advertising and integrated marketing campaigns, SEO and SEM, viral techniques, public and media relations, content creation, and leveraging social networks and mobile apps.
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Manage all creation and budgeting processes for all external marketing communications including, but not limited to, television, radio, print, outdoor, social media promotion, digital advertising (PPC/SEO), and e-mail activities Overseeing the production and distribution of marketing materials, such as brochures, newsletters, and website content.
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The ideal candidate can hit the ground running with expertise in building brand awareness and performance marketing (CRM, SEO, SEM, Content Marketing and Social Media) as an Integrated Marketing leader.
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