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Knowledge and experience working with marketing technologies including, SEO, SEM, PPC, conversion optimization, social media planning, email, content management systems, CRM, analytics. Oversee and contribute to a variety of organic and paid acquisition channels like content creation, content curation, digital advertising campaigns, publicity, social media, lead generation, copywriting, and overall performance.
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Deep expertise in paid search (SEM), paid search shopping, and organic search (SEO) best practices. 10+ years of hands-on experience in search marketing and related platforms (e.g., Google Ads, DV360, Google Analytics, SEO tools.
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Performance Marketing: Oversee performance marketing efforts, including SEO/SEM, PPC, email marketing, social media, and display advertising campaigns. Expertise in various digital marketing channels and tools (e.g., Google Analytics, AdWords, CRM software.
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Understanding of SEO/SEM strategies, analytical tools such as Google Analytics and SQL; capacity to conceptualize, execute, and optimize complex paid media acquisition programs and also have substantial data modeling, financial, and/or statistical skills.
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Experience in Eloqua, Salesforce, High Spot, Power BI, Google Analytics, etc. Spearhead demand generation strategies to drive lead acquisition and conversion. Provide strategic and operational guidance for website (SEO/SEM), events (industry and company hosted), social (organic, paid), paid media, campaigns and content writing.
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6+ years of hands-on experience managing paid-search campaigns in both Google Ads and Bing Ads platform with a focus on maximizing ROI. The ideal candidate will have the ability to build, lead and oversee a team of Search Engine Marketing (SEM) professionals in the execution of marketing strategy across all channels supporting sales and customer growth across all business units.
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Adobe Publisher, WordPress, Google Analytics and Search Engine Marketing (SEM) and Search Engine Optimization (SEO) The Office of Advancement's Annual Giving team drives donor acquisition, retention and growth for Georgetown University through traditional and innovative direct response marketing strategies, in-depth analysis, and strong internal partnerships.
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Akoya is looking for a Digital Marketing Manager who will be responsible for the development and execution of a comprehensive inbound marketing program which spans lead generation, content marketing, SEO and SEM focused on customer acquisition.
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Proven track record in setting up demand generation programs and demonstrating contribution to pipeline and revenues. Dive into data analytics to extract actionable insights, measure ROI and demonstrateimpact.
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Ability to use a wide variety of software, including Word, Excel, Google Docs, social media scheduling tools, and more. Solid knowledge of website analytics tools and reporting (i.e. Google Analytics.
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Proven experience in planning, executing and optimizing marketing campaigns across various channels, including SEM, SEO, email marketing. Familiarity with digital advertising platform such as Google Ads, Meta Business, etc.
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This includes working on Google AdWords/Bing accounts, SEM Rush, developing reports, running analyses for the team, etc. Liaise with our technology team to implement marketing-related technology tasks such as lead scoring models, reviewing Google Analytics implementation, etc.
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We are seeking a highly skilled and strategic Director of Search Engine Marketing (SEM) to spearhead our credit card consumer acquisition initiatives. Develop and execute strategic SEM plans to drive credit card consumer acquisition, with a key focus on paid search channels.
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Track and measure the success of different acquisition activities, and driving improvements and next steps. Supervise the execution of new acquisition activities for all our source markets.
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Adobe Publisher, WordPress, Google Analytics and Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is preferred. The Annual Giving team, within the Office of Advancement, drives donor acquisition, retention and growth for Georgetown University through traditional and innovative annual giving strategies, in-depth analysis, and strong internal partnerships.
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