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Director of Paid Search Marketing (SEM) Walnut Creek / Victoria, BC Department Marketing Ve
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- BuyerLink, a leading marketplace for the acquisition of locally-targeted consumer demand, is looking for a Director of Paid Search Marketing with 6+ years of knowledge and expertise in performance-based marketing and digital optimization.
- The ideal candidate will have the ability to build, lead and oversee a team of Search Engine Marketing (SEM) professionals in the execution of marketing strategy across all channels supporting sales and customer growth across all business units.
- Lead the development and execution of the digital marketing department's long- and short-term paid search marketing strategies supporting the overall business goals within the organization
- Maximize click-through rate (CTR), keyword quality score, and conversion rate through best practice and continuous testing effort
- Lead the launch, test, and optimization of display campaigns through targeting improvements, frequency caps, creative testing, and bid optimization
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