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ABOUT SIMPLEVIEW:Simpleview is a software development, data analytics and digital marketing firm that supports destination marketing organizations to reach their tourism marketing goals with first-in-class digital products and services.
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Strong digital marketing analytics skills, such as but not limited to web analytics, contextual advertising, email, AI/ML, surveys, big data, data-driven decision making, customer data management, search engine optimization (SEO), search engine marketing (SEM.
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Social media advertising, and search engine marketing. Collaborate with the digital agency to create and execute lead generation campaigns across multiple channels, including email, social media, paid search, and display advertising.
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The Digital Marketing Specialist will assist Bob Mills Furniture in all areas of online marketing including but not limited to: developing and launching marketing digital and email campaigns; recommending and buying digital ad placement for social media, Google AdWords and other paid channels; monitoring and engaging customers on social media platforms; optimizing and creating website strategies based on search engine optimization(SEO), search engine marketing (SEM) activities and reporting.
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SEO and SEM: Assisting Digital Marketing Manager with search engine optimization (SEO) efforts by optimizing website content and conducting keyword research; Managing and monitoring pay-per-click (PPC) advertising campaigns through platforms like Google Ads. UX/UI Design: Collaborate with the Digital UX Specialist and IT Development team to create user-friendly and aesthetically pleasing digital experiences across web and mobile platforms.
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Implement a global Search Engine Marketing (SEM) program for Meridian using Search Engine Optimization (SEO) and Google AdWords Pay-per-Click (PPC) as the primary tactics.
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Use tools, including Google Analytics, heat maps, keyword relevancy tools, web quality assurance software, search engine optimization, and user data, to recommend new content development, and promotions, and which content to sunset based on inactivity.
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Drives strategy and decisions in digital marketing alongside Director of Marketing, Director of Revenue, and agency partners to favorably increase desired metrics in SEO (Search Engine Optimization), PPC, paid social, email marketing and display advertising to ensure messaging and creative is aligned across all platforms.
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Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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Experience creating and applying customer-centric, data-driven content strategy, channel strategy and demand funnel to create editorial calendars with different types of digital-first, consistent, engaging brand & marketing content and communications across channels to meet goals.
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Digital marketin g and Search Engine Optimization ( SEO) know ledge. SAIC s National Intelligence Community (NIC) business unit, USG Mission and Information Technology division provides solutions and services supporting digital modernization programs in areas such as system engineering, multi-cloud computing, cyber security, data science and analytics, artificial intelligence/machine learning, quantum computing, application development, DevSecOps, cloud network operations and secure communications.
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The Paid Digital Marketing Specialist , is responsible for driving paid search (a/k/a PPC, search engine marketing, SEM) and paid media strategy and tactical execution and will directly manage the execution of search engine marketing and targeted paid social media marketing initiatives in collaboration with the Director of Digital Marketing and a dedicated agency to achieve strategic objectives.
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Search Engine Optimization ( SEO) know. Bachelor’s degree in communications, public relations, marketing, or a related field. Experience with data visualization and analytical tools.
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Create, execute and support digital marketing initiatives, including local search engine optimization, business listings management, paid search and social campaigns, and collaborate cross-team on user experience assessments and research that reinforce clients’ brand and organizational goals.
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This includes a deep knowledge of various advertising technologies and how they are implemented to reach the desired audience with programmatic advertising, social media marketing, or search engine optimization.
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