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You will partner closely with Marketing Analytics' Data science, and Customer Data Science teams on measurement & optimization methods and on utilizing existing models and tools (MMM, MTA, Customer Segments) to develop relevant and timely insights which inform the optimal way to invest in each of the media channels keeping in mind the inter-relationship between various channels.
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For various internal audiences with varying levels of understandingExceptional data visualization skills to translate marketplace, internal and paid data into reporting and actionable insights, specifically Tableau or Power BIExperience creating recommendations to attract search engine traffic utilizing tools such as Ahrefs, SEMRush, Google Search Console, Google Keyword Planner, Google Looker Studio, Google Analytics, etc.
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Along with media buyers draft a data-driven marketing strategy, prioritizing testing and optimization initiatives across all marketing channels (paid search, social media, email marketing, etc.
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You have operated within an ecosystem of paid media reporting to track and derive insights for optimization: daily pacing, on-demand dashboard creation and maintenance, regular audience & creative analysis, weekly or biweekly performance summaries-all translated effectively to client stakeholders may be less familiar with the nuances of the channels.
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Experience working with data: media analysis, media mix models, multi-touch attribution models, digital attribution, consumer research, and shopper insights. Investment and activation experience with performance-based digital media, Paid Search, and Retail Media.
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Using data, uncover insights for opportunities to incorporate SEO and Paid Search strategies to improve performance through channel collaboration. Exceptional data visualization skills to translate marketplace, internal and paid data into reporting and actionable insights, specifically Tableau or Power BI.
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On search marketing channels (Organic & Paid) and map customer journeys of these segments across our website and platform and use these insights from acquired knowledge to influence SEO optimizations, keyword bidding, marketing budget and drive channel optimization for performance marketing function.
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Oversee the planning and execution of paid search campaigns, including keyword research, ad creation, bid management, and optimization, utilizing data-driven insights to maximize campaign performance.
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Explore automation solutions to minimize turnaround time for optimization /insights tactics to be implemented by suppliers. Experience with consulting or delivering optimization recommendations with expertise on ecommerce platforms and/or Walmart Search Ads or D SP.
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Expert ability with paid search, display, retargeting, buying, marketing automation, e-commerce, landing pages, conversion, programmatic media optimization, and delivery of exceptional performance-oriented digital campaigns.
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JOB SUMMARY: The Paid Media Analyst will be responsible for collecting, analyzing, and interpreting data to uncover optimization and test and learn ideas related to our Paid Media campaigns across all media channels.
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Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
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Deep experience and knowledge of interpreting diverse data sets e.g., earned media, native social analytics, paid social media campaigns, Google Analytics, Adobe Analytics, search trends, etc.
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Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Versatile understanding of all forms of digital marketing, including Content marketing, email marketing, affiliate marketing, social media marketing, friend referral marketing, conversion optimization, landing page optimization, paid marketing, retargeting, etc.
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At least 1 year digital performance marketing experience in ecommerce / retail search, paid search, PPC, paid social, programmatic, or managing large-scale, complex ecommerce campaigns.
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