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Experience with other digital marketing channels like paid search, SEO, or even CRM. Your partners will be marketing, product, data, and design. Pair is seeking a Digital Marketing Strategist, Paid Social to help drive and execute on our ongoing Meta, TikTok, and additional test channels.
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Lead, plan, and managed growth marketing campaigns for assigned brands that drives new customer acquisition, and customer retention, and increased brand awareness across paid social, paid search/SEM, SEO, email, product, etc.
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Experience working with Product, Data Science, and Performance marketing teams. Tech and data-savvy with the ability to jump into Web Analytics platforms such as Google Analytics or Data Visualization Platforms (such as Power BI, Data Studio, Tableau, etc) or even Excel and communicate a story with sound data.
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Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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You must have a Growth Marketing background and have the right mix of analytical, creative and strategy chops in your DNA. Additionally, you must have experience with product and multiple marketing channels.
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A growth marketing superstar with 5+ years of proven experience in digital, performance marketing & product growth (experience in D2C or B2B Saas is a major plus) Have experience designing and executing an SEO and content marketing strategy (having a content marketing outreach process.
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Marketing automation experience with Hubspot and/or Salesforce. Proactively dig into clients data to identify opportunities for testing and optimization across acquisition and retention channels.
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ABOUT SIMPLEVIEW:Simpleview is a software development, data analytics and digital marketing firm that supports destination marketing organizations to reach their tourism marketing goals with first-in-class digital products and services.
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Strong analytics background (including basic understanding of databases, SQL, and Python) and knowledge of marketing analytics tools such as GA4, Mixpanel. 2+ years in a product marketing background.
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Able to lead marketing campaigns end-to-end, own successes and learnings, and report back on strategic growth metrics. A team of proven growth marketers, creatives, and data scientists who help unlock rapid growth for some of the worlds most iconic brands.
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Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.
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Experience creating and applying customer-centric, data-driven content strategy, channel strategy and demand funnel to create editorial calendars with different types of digital-first, consistent, engaging brand & marketing content and communications across channels to meet goals.
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This role also works closely with other internal teams (Demand activation, social, search, integrated marketing, marketing effectiveness, consumer & marketplace insights, creative, privacy, Verizon Ventures and external platforms including key partners (i.e. FB, Adobe, Google, Epsilon, etc.
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We're hiring a Growth Marketing Manager to spearhead our lead generation efforts through paid channels, focusing on Paid Search and LinkedIn Ads. In this role, you'll drive growth through data-driven experiments and technical implementation, collaborating with our Growth Team.
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Recently ranked on the Inc. 500's Fastest-Growing Private U.S. Companies and one of Pittsburgh's Best Places to Work, Level delivers powerful and comprehensive online solutions including multi-channel digital marketing, search engine optimization, lead generation, website development, ROI reporting, and much more.
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