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Partner with in-house/external teams for creative development, including crafting briefs, conducting tests, and reporting on insights to optimize creative strategy across Paid Search and Programmatic Display.
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Utilize a data-backed approach to decision-making and campaign management, extracting insights for actionable changes and channel optimizations. You are comfortable pulling your own data and conducting detailed analyses using tools such as Looker, Tableau, Excel, Google Sheets (pivot tables), and SQL.
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You will accomplish this by partnering with external agencies as well as internal teams including marketing analytics, integrated marketing, data science, and creative in setting the audience and creative strategy as well as planning/executing campaigns which align with campaign and company objectives.
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Own acquisition and retention goals and performance metrics for Paid Search and Display campaigns, monitoring regularly for campaign effectiveness and identifying optimization opportunities. As a Digital Marketing Lead, you will be responsible for leading strategy and execution across Paid Search and Display.
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Collaborating with colleagues to improve digital channel effectiveness such as website, SEO, IPM, paid search and social media, through strong reporting, analytics, testing, and data-driven decision-making.
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Digital Marketing Lead, Paid Search & Display at Stitch Fix (View all jobs) ( You have 4+ years of experience in Paid search and Display marketing; experience in programmatic display preferred.
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Requirements Have 5+ years experience in demand generation, growth marketing, account-based marketing, and/or digital marketing for B2B companies Be commercially minded with an ability to understand and speak to progress against revenue targets Be able to understand when and how to pivot, and optimize to improve marketing ROI Have the ability to generate data-driven insights with experience in Web Analytics or Tableau required.
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Hands-on campaign management experience with key paid search channels such as Google and Bing. You possess a "Test and learn" mindset, understanding the full user journey and the impact of Paid Search and Display.
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Were disrupting the future of retail with the precision of data science by combining it with human instinct to find pieces that fit our clients unique style. Partnering closely with the broadermarketing team, as well as the data science, creative, finance and product teams, we deploy a significant budget against a wide array of marketing channels, while continuously experimenting across new channels and within existing ones.
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Collaborate with external agencies and internal cross-functional teams to execute paid media strategies on Search and Display, aligning with overall brand and growth strategy. At its core, Stitch Fix is a personalization service, and our team leverages data to bring that same level of personalization to our marketing.
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The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data. The Digital & Media team at Stitch Fix is responsible for driving new client acquisition, as well as partnering with cross-functional teams on branding and retention opportunities.
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Youre highly proactive, self-motivated, and have a stellar work ethic. We're changing the industry and bringing personal styling to every body. This position is eligible for new hire and ongoing grants of restricted stock units depending on employee and company performance.
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Youre a builder, optimizer, and an executor, demonstrating the ability to manage campaigns at scale. We boldly create the future while keeping equity and sustainability at the center of all that we do.
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Experience working with and optimizing campaigns through Demand-Side Platforms like Google Display & Video 360, Criteo, or similar platforms. Proactively make recommendations to optimize and scale campaigns through bidding/budgeting, targeting, and creative learnings.
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We offer comprehensive compensation packages and inclusive health and wellness benefits. We cultivate a community of diverse perspectives all voices are heard and valued. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers.
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