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Senior Manager, Acquisition Marketing
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Full-time
- About the Role The role leverages audience, sales and business insights and adapts to the global B2B media landscape, delivering top-notch digital marketing for demand generation and sales conversion.
- This strategies that incite progression along the customer lifecycle, from demand generation through to conversation Working with organization leaders to identify and implement tactics and channels to improve campaign effectiveness, reach, and target key audiences.
- This includes collaborating with marketing and sales partners to tap into demand generation opportunities outside digital (e.g. events) and leveraging local market expertise to increase effectiveness of content and audience insights.
- Working with customer and product experts as well as data sources to translate audience and business insights into marketing that resonates with audiences’ needs, interests, motivations and behaviours across relevant channels Executing and optimizing digital marketing activities across paid media, email (AC7 / Pardot), social media, website, etc.
- Collaborating with colleagues to improve digital channel effectiveness such as website, SEO, IPM, paid search and social media, through strong reporting, analytics, testing, and data-driven decision-making.
Expired 4 days agoInactive Job
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