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Foundational understanding of media measurement principles and capabilities, including Brand, Conversion & Search Lift, Google and/or Adobe Analytics, MMM, MTA, LTA, etc. Measurement – Brand, Conversion, and/or Search Lift studies are properly setup and structured to capture data and learnings set forth in the client brief and/or media plan.
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Working knowledge of Digital Marketing Channels (at least CPC Paid Search and Programmatic Display) and understanding of different marketing attribution methodologies (rule-based attribution, multi-touch attribution, Media Mix Models) and enterprise-level digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.
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Each week aggregate marketing data from Google Analytics, HubSpot, Instapage, AdWords, HotJar, and other sources to uncover performance improvements. -Real-life usage experience with Google Analytics, HubSpot, WordPress, SEMRush, and landing page software-Thrive in the ambiguity of start-up culture.
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Strong knowledge with the following: Google AdWords, Analytics, Tag Manager, Data Studio, and Search Console, as well as Website optimization and personalization tools (e.g. Hotjar, Google Optimize, Unbounce), Webflow and SEO tools (SEMRush or similar.
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Familiarity with NOAA style guide, basic website design principles, Google Analytics and Google Search Console, Adobe Indesign, WordPress website development platform, and developing printed and video communications materials (ability to create additional resources such as data visualizations and story maps is preferred.
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Demonstrated mastery of Google Ads, Meta Business Manager, Bing Ads, Paid Social, Google Analytics and Looker/Data Studio or other data visualization tools. - Expert in Google Analytics, Google Tag Manager, Google Data Studio and Excel/Google Sheets.
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Comprehensive biddable platform, (search, social and programmatic), campaign setup knowledge across (but not limited to), Google (Google Ads, DV360, Amazon, Meta, TikTok, Snap) Leading communication of Digital Activation's tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.
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Familiarity with tracking tools and platforms such as Google Analytics, Adobe Analytics, social media analytics tools, and marketing automation systems. Strong analytical skills with expertise in data manipulation, statistical analysis, and data visualization tools such as SQL, Python, R, Excel, Tableau, or Power BI.
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4 years of experience in data analytics, Trust & Safety, policy, cybersecurity, or related fields. They use technical know-how, excellent problem-solving skills, user insights, and proactive communication to protect users and our partners from abuse across Google products like Search, Maps, Gmail, and Google Ads. On this team, you're a big-picture thinker and strategic team-player with a passion for doing what's right.
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Experience designing and managing primary research studies utilizing tools such as SurveyMonkey, Qualtrics, MRI/Simmons, Claritas, and Google Analytics is expected. Arts Consulting Group (ACG) is the leading provider of hands-on interim management, executive search, revenue enhancement, strategic planning & community engagement, facilities & program planning, and other capacity building services for the arts and culture industry.
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Experience with BI platforms (Tableau, Looker, etc) and/or Google Analytics. 2-3 years of experience interfacing with analytics, BI and/or data science teams to analyze underlying campaign performance, define tests, and document new reporting needs.
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Resolute Digital is a data driven marketing and technology firm headquartered in New York. Resolute has deep expertise in website analytics, search engine marketing, performance marketing, mobile and web design.
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You have 2+ years of media buying experience (preferably in a digital agency) and are savvy with the tools of the trade (Facebook Ads Manager, Facebook Business Manager, YouTube, Google Search, Google Display Network, Google Analytics.
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Develop and implement models and strategies for campaign analytics in Paid Search, Affiliate Marketing, Paid Social, and Display, leveraging data from Snowflake, Google, and Meta platforms.
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Syracuse Athletics and Legends announced a 10-year partnership in November 2021 that integrates data and analytics, marketing, 'Cuse Athletics Fund annual giving, premium seating, and general ticket sales initiatives into a single revenue-driven approach.
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