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Influence the content strategy to ensure comprehensive and updated marketing assets and support integrated marketing campaigns. In addition, you will work with Sales, BD, Marketing, and partner counterparts to plan and execute enablement, training, and marketing activities to both internal and external audiences.
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Ability to dive deep technically when working with engineering and to up-level product positioning and messaging when working with sales and delivering marketing assets.
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To be a successful candidate you will have a proven track record in Product Marketing for high-tech companies, with demonstrated ability to link technical products and features to customer pain points and translate them into business value.
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5+ years of experience in enterprise software (subscription and/or SaaS/Cloud) product marketing roles. Work closely with the Marketing team to permeate product messaging across web and other customer-facing communication vehicles.
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Manage Cross-Functional Collaboration Efforts: Project manager for projects that require collaboration across product, marketing sales, customer support, and other departments to ensure a unified approach in delivering value to customers and achieving business objectives.
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Support product design-in, product launch and consolidate product demand planning (short-term product allocation, long-term LTA) with sales and demand planner and drive execution together with regional sales.
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Understanding of OEM sales channels, open source technologies, and subscription business models preferred. In this role, you will work closely with the Original Equipment Manufacturing (OEM), Business Development (BD), and partner marketing teams to create strategic joint messaging and assets that communicate the unique value of Confluent and our strategic ISV partners (MongoDB, Snowflake, SAP, etc.
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These may include driving funnel growth, supporting communications, web optimization, campaigns, events, and more, in collaboration with the Marketing, ISV, and OEM teams. Present to Sales and customers at both internal and external events.
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Drive OEM and ISV product and solution launches, ensuring the field is enabled and other GTM teams can execute their launch tactics. Strong technical foundation and ability to pick up and understand product/tech concepts (e.g., engineering degree and/or product/engineering experience.
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You also should have excellent communication skills, capable of writing and presenting about the product, both to internal and external audiences, in a way that influences the desired behavior.
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Craft and own messaging and positioning to convey the value of Confluent’s solutions, products, and services as they relate to our OEM customer and partner ecosystem. MBA or equivalent experience and Bachelor’s Degree required; Computer science / engineering / technical undergrad degree preferred.
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Reporting to the Vice President, Demand & Integrated Portfolio, this individual will join a growing Product/Product Management team and support the VP of Sales & Sales team for the IT Deal Alert portfolio suite.
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In this Senior Product Marketing Manager role, your primary mission is enablement, equipping Sales and Customer Success teams with not just a comprehensive understanding of our product's features, benefits, and value, but also the art of storytelling that resonates deeply with our customers.
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Work collaboratively with product and marketing teams to create value propositions and positioning, launch and drive adoption of new products and features through sales enablement, events, webinars and lifecycle marketing.
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These are the core values that inspire our work, and what we are looking for in an experienced Product Marketing Manager to lead efforts to develop and manage go-to-market, sales enablement, and other marketing strategies for our portfolio of Workforce and Operations products.
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sales and marketing integrated jobs Title: product manager
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