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Lead the performance marketing efforts, including but not limited to PPC advertising, SEO, SEM, and affiliate marketing, to optimize ROI and drive scalable growth. Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
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Lead paid customer acquisition efforts across SEM (Search Engine Marketing) and Paid Social channels, optimizing campaigns for maximum ROI and conversion. Rightworks is seeking a dynamic and experienced Senior Manager of Growth Marketing to lead our strategic initiatives in driving revenue growth and expanding our market presence.
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Lead trainings with clients focused on "how to" use cases and applications of Market Intelligence. The SME will serve as an expert and advocate, working directly with clients to create, implement, and monitor strategies to clearly demonstrate ROI for clients.
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Specifically, partner with NA Commercialization Leader to lead the development and execution of the strategic roadmap for H&B products and services, including applicable ROI and value realization measures.
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Proficient in digital marketing tools and strategies, including SEO, PPC, content creation, social media, email campaigns, data analysis, A/B testing, and ROI optimization, with a commitment to staying updated on emerging trends and technologies.
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Lead and execute a forecasting methodology that accurately predicts sales, orders, ROI, customer acquisition and costs for all programs. This role is fully remote but looking to hire NYC based candidates as they are looking to open an office in NYC.
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Site lead for annual physical inventory count and provide support for cycle count program. Calculate ROI and financial impacts for capital projects and major maintenance. Self-directed with ability to lead and communicate across multiple functions and levels of the organization.
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Participate in Operations planning for short-term and long-term equipment programs to ensure optimal efficiency of operationsParticipate in development of annual capital budget to support the business planPrepare Capital Authorization Request (CAR) when required with effective project explanation, justification, project timeline and ROI calculation; Prepare detailed presentation of CAR to management for approval.
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The Sales Operations Lead will work closely with the Area Sales Ops Leader, sales leadership, and cross-functional teams to lead operational excellence around pipeline, bookings, and revenue within Areas.
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Requirements: 3-5+ years of marketing experience Bachelor’s Degree; Marketing preferred Experience with marketing automation & CRM platforms a plus (preferably with Marketo and Salesforce) Experience in executing integrated, ROI-driven marketing and lead generation programs a plus.
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Lead and manage creation of pro forma models to assess Development’s viability and ROI for all participants. Lead and manage due diligence on all aspects of the Development process, including entitlement, partnerships, environmental impact, and financial and technical feasibility.
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Lead post-event/sponsorship responsibilities, including: hosting debrief calls with partner organizations and the business + analyze programs for effectiveness/ROI in partnership with the business and marketing centers of excellence (digital, communications, etc.
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Produce and analyze Win/Loss follow-up, ROI reports, close ratios, monthly reports,and other management reporting as required. Lead Generation Specialist Essential Functions Track, manage, and report on leads in the CRM system.
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Develops detailed business cases, ROI calculations, value definition, cost assessments (expense/capital), benefits, and. Develops detailed business cases, ROI calculations, value definition, cost assessments (expense/capital), benefits, and.
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Work alongside our technology and digital product teams to develop and enhance our content management system (CMS) and customer data platform (CDP), driving improvements in ROI through more personalized and tailored experiences.
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FEATURED BLOG POSTS
Virtual Reality Job Interviews
With the advent of desktop computers, the arduous task of scouring through weekly job classifieds became a thing of the past. The mid-1990s brought about a new era where job seekers could easily search and apply for jobs online. The introduction of AOL's Instant Messaging feature provided an even faster means for employers and candidates to communicate and schedule interviews. As smartphones became more pervasive in the early 2000s, hiring managers increasingly used phone calls for screening and interviewing candidates. Despite this trend, over 80% of interviews still took place in person.
A Potential TikTok Ban?!
As you may already know, there has been a lot of talk lately about the possibility of a TikTok ban. While this has not yet come to fruition, it's important to consider the implications this could have for businesses and recruiters who rely on TikTok as a platform to market their brand, recruit new talent, and connect with their audience.
The Effects of Workplace Racism and Sexism
One day it's a covert statement to a mother returning to work after maternity leave. Another day it's a lingering gaze at an employee enjoying a culturally rich meal. These microaggressions (or sometimes macroaggressions) can take an employee from a confident, high-performer to one that feels insecure being themselves at work. Your employees engage with people with different ideas and feel most comfortable and valued when they can work without losing their cultural, racial, and gender identity. While most employers know this, why have workplace racism and sexism often been neglected?
When Rage Applying Strikes: How to Identify Unserious Candidates
As the job market remains highly competitive, we have seen a surge in "rage applying." This is when candidates apply to multiple jobs, often without considering whether they are truly interested in the role. Rage applying goes hand-in-hand with quiet quitting. Often, employees want to entertain the thoughts and feelings of leaving their job, but they aren't necessarily serious about leaving yet. Meanwhile, other employees engaging in this trend are actually trying to find a better role. As a recruiter, it can be hard to identify who are the real applicants in a sea full of quiet quitters, but understanding rage applying and identifying red flags will certainly help.
How to Increase Job Ad Exposure
In today's competitive job market, writing quality job ads is critical for attracting top talent to your organization. While networking and candidate referrals are prime real estate for finding qualified candidates, nothing beats the tried-and-true method of writing an extraordinary job ad. But while writing a great job ad is the first step, what's more important is increasing visibility. You could have the most detailed, well-written ad on the internet, but if no one sees it, then you are wasting time (and potentially money!). Employers often believe that job boards are the root of the problem, but you can learn how to increase job ad exposure by tweaking a few steps of your recruitment process.
How to Navigate Hiring Out of State
The job market has shifted significantly in recent years. The accelerated adoption of technology has not only pushed many companies into remote working arrangements but also increased the availability of supporting tools and technologies (i.e., video conferencing and collaboration software).
Building a Candidate Pipeline Through Internships
Building a candidate pipeline through a great internship program for local college students and recent graduates at local universities is a great and cost-effective way to attract and retain top talent. By offering meaningful and impactful work experiences, regular feedback, coaching, and mentorship, you can create a positive internship experience that will make your organization a sought-after destination for future employees. This not only benefits the organization in the short-term but also in the long-term, as you'll have a pool of well-trained and experienced candidates who may be interested in full-time employment once they graduate. Furthermore, building relationships with local universities and college students can increase brand awareness and build a positive reputation for your organization in the local community.