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Utilize audience data to impact media strategy (channel/partner allocation) suited to client objectives and media delivery targets. The CVS Media Exchange (CMX) Media Strategy and Planning team is growing and seeking a digital media buyer/planner to develop media strategies, conduct research, build processes and deliver outcomes through execution of digital media programs for key verticals within CVS Media Exchange.
$63,300 - $139,200 a yearFull-timeExpandApply NowActive JobUpdated 4 days ago - UpvoteDownvoteShare Job
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Hearst Magazines' portfolio of more than 25 powerful brands in the U.S. - including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics - inspires, entertains and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 139 million readers and site visitors each month.
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The Director, Advanced Advertising will own the strategy and development of our audience planning, media targeting, emerging media and technology strategies, programmatic oversight and media reporting capabilities for all lines of business.
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GoHealth is a performance marketing powerhouse, bringing together creative, strategy, media, and analytics to engage customers in their all-important health insurance decisions for maximum impact.
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Capgemini Invent is Capgeminis digital innovation, consulting, and transformation global business line, combining expertise in strategy, technology, data science and creative design, underpinned by deep vertical expertise across a diverse range of sectors.
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In the role of Social Media Manager, your responsibilities include formulating and implementing our brand's social media strategy, crafting compelling content, guiding user generated content and overseeing our social media channels.
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Strong project management and organizational skillsMust be able to adapt style, tone, and voice to suit different communications platformsDemonstrated ability to execute on strategy, strong business acumenTech savvy, strong knowledge of Microsoft Office,Experience with HubSpot and Asana (not required but preferred) Top candidates will be asked to complete a writing assignment.
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New York Public Radio (NYPR), home to WNYC, Gothamist, WQXR, WNYC Studios and The Jerome L. Greene Performance Space, is seeking an exceptional, results-oriented Chief Audience Officer (CAO) to lead the strategy and execution for NYPR’s audience development, product and platform development, brand management, and audience and market intelligence.
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The Customer Journey Analyst works within the audience creation wing for the Data Strategy Department and its affiliated Platforms (NASCAR Data Warehouse, Motorsports Consumer Data Platform, Tickets.com, etc.
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Job Description The Media Planner is responsible for media strategy development, planning/buying and campaign analysis related to multiple online acquisition channels. Evaluates editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience.
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Work with other Marketing and Communications leaders, including the VP of Marketing, Senior Director of Creative, Director of Marketing Strategy, and Senior Director of Marketing Operations to define marketing goals and develop brand and performance strategy, oversee content strategy, asset planning, and execution of paid and organic channel programs across channels that include but are not limited to direct mail, email, website, and social media.
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Develop strategic foundation assets, including brand positioning and communication architecture, to guide broader teams to develop creative, content, and media strategy. As Senior Strategic Planning Director, you will drive an insight-focused approach by translating audience insight into highly targeted, personalized brand experiences.
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The ideal candidate will have a passion for art and design as well as be able to build our content strategy across platforms in ways that speak to an audience of highly engaged cultural connoisseurs.
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Strong understanding of media planning fundamentals, media math (GRPS, CPP, CPM, Reach, and Frequency), target audience development, and creating and optimizing toward media goals.
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Content Strategy Development: Design and implement a comprehensive social media calendar that leverages educational content, market trends, and audience insights. Your innovative strategies will attract attention, engage learners, and build the top of the funnel on platforms like Twitter, TikTok, and LinkedIn. Your work is pivotal in shaping our social media calendar and driving our growth strategy.
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