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Proficiency in digital marketing tools (e.g., Salesforce/Slate (CRM), Google Analytics, MailChimp/Constant Contact (email marketing), Drupal/Umbraco (CMS), Tableau) and techniques (e.g., SEO/SEM, market research, social media engagement) and, at minimum, the ability to learn and adapt to enterprise systems.
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Strong understanding of digital marketing tactics including email marketing, social media marketing, SEO, PPC advertising, and content marketing. Manage digital marketing campaigns across various channels including email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising, targeting contract caterers and their customers.
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Lead the planning, execution, and optimization of integrated omni-channel brand campaigns including website, social media, email marketing, SMS marketing and digital advertising.
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Demonstrated proficiency in content strategy, including SEO/SEM, social media, email marketing, web content, and e-commerce platforms. Lead content marketing efforts across social media, website content, SEO/SEM, and email marketing.
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Conduct market research, competitor analysis and customer profiling using publicly available data like agency forecasts, SAM.gov, GSA and FedConnect; use market intelligence tools theEdge, GovTribe, internet searches, contractor procurement websites and social media.
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Develop and lead comprehensive digital marketing strategies, encompassing SEO, SEM, and social media, to drive brand awareness and engagement. The Marketing Director will oversee, coordinate, and participate in the development of marketing strategies and products for the organization.
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Proficiency with Federal market research online tools (e.g. GovWin, SAM.gov, GSA, FPDS, etc. Coordinate and manage social media technical content to increase visibility and promote Polestar’s technical capabilities.
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Manage the operational activities for the marketing function including the engagement of external vendors such as market research firms, media planners/buyers, video production firms, photographers, branded promotional items/clothing, freelance designers/writers, etc.
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Sets and achieves strategic goals related to all facets of the marketing organization – from social media metrics, to advertising, and marketing campaign initiatives.
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Five years in all aspects of marketing leadership, including strategic communication planning, particularly with digital and social media channels; creative direction and leading a creative team; public relations & earned media strategies.
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In collaboration with the Business Intelligence Division, the Director of Marketing will utilize market research, industry data, and non-user data to develop the marketing plan.
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Oversees the advancement of content marketing efforts and the expansion of key communities (Wonder Ink, Ministry Spark, and social media groups). This position provides strategic leadership in understanding market dynamics and target audience behaviors through advanced market research techniques, identifying growth opportunities for new and existing product lines across both established and emerging markets.
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5-7 years of experience in strategic planning, healthcare marketing, social media content creation (including video) and digital marketing strategies, public relations, and/or communications required.
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Responsibilities include: market research and analysis, advertising and marketing communications, and referral development. Managing the development/implementation of strategic marketing plans for health system, service lines, and physician practices.
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Strong knowledge of marketing automation platforms, market research techniques, digital marketing strategies, advertising principles, sales processes, copywriting techniques, analytics tools, SEO best practices, e-commerce platforms, and consumer behavior research.
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market research social media marketing director strategic jobs Title: director
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