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Given the unique potential for integrated World Bank Group engagement, there is an increased focus on designing, marketing and implementing well thought out, strategic, and coordinated World Bank Group solutions to face head-on wide-ranging development challenges facing the urban sector in emerging markets.
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Demonstrated experience developing and executing media relations and public relations strategies at a high level; strong preference for a professional who brings broader communications capabilities as well, such as marketing communications, branding, website development, internal communications, crisis communications, content development, and more.
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Provide leadership and vision for the organization’s strategic and integrated marketing and communications functions including advertising, public relations/media relations, website, graphic design/ creative services, messaging, video, social media and internal brand communications.
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Through the creation of strategic communications plans and integrated campaigns, the Marketing & Communications team generates engagement, and drives action, and awareness towards JFF’s impactful work and North Star goals.
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Qualifications EDUCATION, LICENSES & CERTIFICATIONS Required: Bachelor’s degree in marketing, nonprofit communications, fundraising/development, business, or a related field required.
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JFF's Marketing & Communications team elevates JFF’s visibility, impact, and reach through strategic brand and message development, media engagement, field outreach, and high-quality event and deliverable production.
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You will be responsible for managing the day-to-day operations and activities and for the development and execution of integrated and data-driven integrated marketing communications strategies, to drive business objectives, goals/results, and ROI to achieve the goals & objectives of the ANA Enterprise strategic plan.
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Reporting to the Chief Marketing and Communications Officer (CMCO), the Associate Vice President, Marketing Communications will serve as a strategic thought partner to the CMCO, and will be a trusted and collaborative leader of a newly established team of 9 Marketing Communications Business Partners (BPs.
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Collaborate with members of the marketing operations, creative services and strategic communications teams on campaign and product development, project scoping and resourcing, messaging and storytelling.
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Work directly with executive-level clients to validate and regularly update strategic objectives as needed and foster a high degree of stakeholder engagement through externally facing omni-channel marketing and communications mechanisms.
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Work with Senior Director of Marketing to design and execute end-to-end integrated marketing programs through events, outreach, engagement, thought leadership, lead nurturing, and follow up, to grow client relationships and business development opportunities.
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Works directly with executive-level clients to validate and regularly update strategic objectives as needed and fosters a high degree of stakeholder engagement through externally facing omni-channel marketing and communications mechanisms.
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In this role you will lead all aspects of integrated marketing communications, and you will work closely with stakeholders, brand, marketing, and communications colleagues as well as external partners, to develop strategies for events, content marketing and marketing campaigns for all entities and stakeholders within the ANA Enterprise.
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Job Purpose The Marketing Communications Director will lead the development and execution of strategic marketing communications initiatives to bring technologies and solutions to market through effective launches, enhance brand awareness, drive engagement, and support business growth.
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Collaborates brand, marketing, and communications colleagues to ensure strategic, integrated planning, execution, analysis to optimize efficient operations and impact. Partners across the Marketing and Communications team to help activate brand strategy through program, product as well as service focused campaigns and activities.
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