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Develop and execute integrated demand generation plans that leverage digital delivery channels to engage with and attract leads, including search (organic and paid), email, nurture programs, webinars, digital industry publication programs, content syndication, blog and long-form content creation, social media (free and paid), and additional channels.
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Requirements Must Haves 7+ years spent developing digital campaigns and analyzing their effectiveness with at least 3 of those years spent working with marketing strategy Creative and metrics-driven approach to marketing with experience creating demand generation and lead nurture campaigns, including content strategy, lead scoring algorithms, and distribution strategy (email, paid, remarketing, search engine optimization / SEO, etc.
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Cornerstone is looking for a Senior Field Marketing Manager to join our Demand Generation team. Own the demand generation strategy for your specific verticals in alignment with broader marketing strategies and goals.
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Role-Specific Skills:· Track record of success developing integrated ABM & traditional demand generation campaigns and executing programs to achieve sales goals. · Strong knowledge and direct experience with marketing automation tools (preferably Marketo) with demonstrated ability to execute and manage the entire scope of large-scale integrated marketing campaigns, drip campaigns, A/B tests, email nurtures, landing page development and optimization, and reporting campaign metrics.
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We are looking for a creative, driven integrated campaign manager to focus on building compelling, bold marketing campaigns that create real pipeline in some of our key industry verticals.
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Assist in the development of an integrated global marketing strategy, campaigns and marketing ROI. Support the revenue goals of our base 3D Stereo camera business with demand generation and tradeshow activations.
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Cornerstone onDemand Senior Field Marketing Manager Wilmington , Delaware Apply Now Cornerstone is looking for a Senior Field Marketing Manager to join our Demand Generation team.
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Partner with ABM manager on targeted account programs that align to the overall demand generation strategy. Work closely with our BDR teams to tailor the broad marketing messaging for “one-to-few” outreach programs.
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Reporting to the Director of Demand Generation, the Demand Generation Marketing Manager is responsible for planning, coordinating, and implementing B2B enterprise marketing campaigns for owner solutions across Federal, State, City/Local, Government Agencies, Utilities and Private sectors with the primary objectives of ensuring the campaigns speak to their target personas and achieve their pipeline and lead generation goals.
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Uses the insights gleaned from the fact book and marketing strategies, and input from the sales team, to develop audience-based campaigns with programs specifically targeting reputation/awareness, demand generation, client engagement, and internal enablement.
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Accountable to the ideation, execution, and management of integrated marketing, communications, and demand generation / lead generation campaigns for assigned verticals/brands through digital advertising, paid media and media partnerships, email, social media, and other tactics.
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Work directly with portfolio marketing and sales enablement to ensure campaigns are supported by industry vertical-specific insights and content assets. Gain deep knowledge about industries critical to the Cornerstone business and help drive a feedback loop between sales and field marketing.
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Manage the virtual and in person event marketing for chosen focus areas of the automotive industry Manage digital demand generation campaign(s) for chosen product areas globally and within the Americas region Manage the establishment of the right communication strategies for campaign efforts by audience, geography and segment.
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Activate demand generation tactics across the digital funnel including email marketing, display, content syndication, paid social, etc. You will be responsible for partnering cross-functionally to help develop integrated campaigns strategies, including tactical recommendations and execution with an emphasis on cross-channel and scalable demand generation promotions, audience targeting, as well as helping to test and experimenting new and innovative channels and go-to-market tactics.
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Playing an integral role as the ‘outbound’ voice in our integrated marketing campaigns in conjunction with the Demand Generation team. Work with our Demand Generation team to identify other opportunities to enhance our brand and optimize marketing campaigns.
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