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Marketing Director
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Full-time
- Job DescriptionThe Marketing Director is responsible for developing and implementing marketing strategies and tactics that generate awareness, build brand loyalty, increase engagement from all targeted personas, and drive revenue for the Medical portfolio.
- This is a dynamic position that requires a deep understanding of the Informa Connect Medical portfolio, strength in cross-team collaboration, leadership, critical thinking, and a deep curiosity and understanding of our audience.
- MARKETING PLANNING AND EXECUTION:Own the development and end-to-end execution of year-round marketing strategies and plans, aligned to overall portfolio business goals and objectives, as well as market-segment specific goals and objectives.
- Accountable to the ideation, execution, and management of integrated marketing, communications, and demand generation / lead generation campaigns for assigned verticals/brands through digital advertising, paid media and media partnerships, email, social media, and other tactics.
- MARKET RESEARCH, CUSTOMER INSIGHTS AND OTHER DATA ANALYSIS:Implement ongoing customer feedback programs focused on helping us gather insights around customer experience at various touchpoints, as well as to better understand our customers’ business challenges, needs, and wants.
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