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Lead on the planning and execution of demand generation activities and campaigns which are aligned with the overall marketing strategy and business objectives, with a focus on lead generation performance and ROI.
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The Digital Content Coordinator provides digital content strategy, execution, and project coordination to advance and support the Air Canada Master Executive Council's (MEC's) Communications Committee and the Association's Communications Department's digital goals through content editing, posting, and maintenance of MEC websites, email communications, social media channels, and other ALPA platforms.
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Experience with demand generation, personalization, customization, audience-centricity, direct-response marketing programs, automation, CRM, conversation rate optimization, account-based marketing (ABM), named account marketing, marketing operations, marketing analytics, Salesforce, Marketo.
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Product Management, Content Marketing, Demand Generation, Sales Engineering, Customer Success. Partner with Content Marketing and Events to create sales enablement collateral that drives acquisition, conversion, and expansion.
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Collaborate with content creators to produce high-quality marketing materials, ensuring content aligns with the demand generation strategy and resonates with target audiences.
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Team Leadership and Development: Inspire, mentor, and empower the marketing team of brand strategy, demand creation, content marketing, partner marketing, and field marketing colleagues to excel in their roles, fostering a culture of collaboration, innovation, creativity, and accountability.
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Develop and execute a comprehensive influencer marketing and brand strategy to increase brand awareness, and engagement, and drive revenue growth that aligns with our brand values and targets our audience.
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The Social Media Coordinator is responsible for content strategy, content creation, daily posting, monitoring, and engaging with our community. A deep understanding of high-quality content and how it can translate to video/photo, Reels, TikTok, YouTube, and beyondLeadership SkillA passion for social media trends, culture, and contentShare recommendations with internal teams & external partners.
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Collaborate with Marketing Leaders- Demand Generation/activation, commercial leads and product marketing teams to create integrated content marketing plans for key priorities, developing content plan, story, and key messages as well as managing the drafting, revisions, and execution of high-quality campaign content.
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Monitor site analytics for all hospitality brands in GA4 Create and maintain relevant dashboards for tracking KPIs in GA4 Analyze relevant metrics and data and provide regular reports to Director of Marketing and Leadership Team. Visual Content Thorough knowledge of Adobe Photoshop, Illustrator and InDesign, working primarily in a Macintosh environment Bring concepts to life by creating strong digital visual messages with a targeted purpose.
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Responsibilities The Web Content Marketing Manager provides leadership to the web team’s strategy by guiding, applying and disseminating content best practices as part of a larger, cross-functional team.
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We’re looking for an exceptional, results-driven Senior Product Marketing Manager to drive GTM strategy and execution for our next generation Virtual Agent platform. Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience.
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The Digital Content Creator-Videographer will work within the News/Agriculture Division of LEARFIELD to assist with content creation (graphic design, video, audio, and text), and various marketing needs: campaign placements, reporting, and analysis.
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As a Content Operations Specialist, you will be responsible for ensuring the efficiency and effectiveness of the content production workflow for digital marketing, using tools such as Aprimo Digital Asset Management (DAM) and Adobe Experience Manager (AEM.
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Partner with fellow marketing leaders to develop USCCA’s cohesive content strategy – from SEO to social media to blog to public relations to video marketing platforms, to digital acquisition and member retention.
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