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This role will grow backend profit by driving incremental sales from existing customers and ultimately unifying the customer retention strategy across our existing methods (email, continuity/subscription programs, in-shipment, SMS, MyAccount, inbound/outbound phone) and brands.
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Create and implement the channel marketing plan each month for all brand channels and touchpoints, including the website, our App Store listings, email and push marketing, brand social media accounts, and other digital marketing channels to drive user acquisition, engagement and retention.
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As a Field Marketing Manager - West, you will be responsible for working closely with sales leaders to create and execute high-touch regional programs to generate quality pipeline and progress prospects through the sales cycles, while remaining focused on customer retention and expansion programs as well.
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Plan and execute email marketing campaigns, including newsletters and promotional offers, to increase customer engagement and retention. As a Digital Marketing and Sales Specialist at InvestNjoy Capital, you will be instrumental in managing and executing our digital marketing strategies across various platforms including social media and email campaigns.
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Provide key insights into the content marketing strategy, including ideation, creation, and distribution of engaging and relevant content across the brand’s platforms. Work with the team to develop and gain agreement on the commercial and marketing strategy, and lead the execution of the plan.
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This is a great opportunity for an experienced CSM who has strong technical skills, and a previous background in email marketing or working in marketing strategy with upper Mid-market accounts.
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Your success will be measured on customer retention, customer growth rate, and customer sentiment (NPS). Please be cautious of job offers that come from non-company email addresses (@klaviyo), instant messaging platforms, or unsolicited calls.
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The Director of Client Engagement Marketing allows you to leverage your expertise in marketing strategy and client growth. Create and implement effective strategic marketing engagement plans for a key set of accounts designed to drive awareness, registration, or enrollment of Bright Horizons benefits, to ultimately support client retention and revenue growth.
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Report on and analyze marketing performance for all Client Engagement activities including email campaigns, shared and client-specific webinars, events, and other client engagement programs, to inform future activities.
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Proven excellent written and verbal communication skillsStrong writing skills, review skills, and general creative “eye”Must be a self-starter with a sense of urgency and a commitment to delivering high-quality work consistentlyExperience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction preferredUp to 25% travel may be required.
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Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction preferred. You will develop and deploy highly engaging strategic marketing plans with the goal of increasing client employee awareness of and engagement with their Bright Horizons benefits programs.
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You will be responsible for defining, developing, and implementing integrated marketing programs that generate measurable interest in Bright Horizons services spanning all lines of business for our most important clients.
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You will lead an industry vertical and team of client marketing managers on a portfolio of priority clients. A Bachelor’s degree in marketing or related field. B2BE marketing experience.
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Responsibilities Develop and implement a comprehensive, best-in-class retention strategy with a primary focus on email marketing campaigns to engage, retain, and nurture existing customers.
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The Director, CRM and Lifecycle Marketing will lead strategy and operations for our customer relationship management (CRM) channels (email, SMS, in-app and push). Lead conceptualizing, creating and managing retention and engagement initiatives, via automated and personalized email marketing programs, push notifications, SMS and in-app messaging.
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