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As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development.
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Successfully manage budgets, cash flow, performance and ROI for performance marketing channels including SEO, SEM, social media, programmatic advertising, mobile marketing platforms, email marketing and conversion optimization.
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Three or more years with experience in digital marketing including agency management, B2B marketing experience preferably in a service-related field, search engine optimization, email campaigns, lead tracking and managing social media platforms.
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Cost per sales (CPS), Pay per click (PPC), Cost per Acquisition (CPA), Search Engine Marketing (SEM), Search Engine Optimization (SEO) using tools like Majectic, Google analytics etc. Proficiency in all Microsoft Office programs, dashboard solutions, DV360, Facebook Business manager, ad operations knowledge, and a solid understanding of e-commerce, PPC, SEO & SEM concepts, marketing database, email, social media and display advertising campaigns.
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Reporting directly to the Associate Athletic Director for Marketing, the Director of Digital Marketing creates and implements a comprehensive marketing strategy for department digital outlets, such as social media, video displays, email and text messaging, search engine optimization and web-based advertising.
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Full working knowledge of all aspects of Digital Marketing including Google Analytics, Search Engine Marketing (SEM/PPC), Targeted Display (Banner Advertising), Native Advertising, Web Site Optimization, including services for Organic Search SEO, Social Media Advertising, Email Marketing and Chat Boxes.
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Advanced working knowledge of search engine marketing (Google Ads), search engine optimization (SEO), paid social ads (Facebook, Instagram, TikTok, Pinterest, YouTube), display/programmatic, email, Data Management Platforms and web analytics (Google Analytics, Adobe Analytics, Google Tag Manager.
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Hands-on experience with executing and optimizing paid media campaigns using Facebook Ads Manager, Google DV360, Pinterest, and other buying platforms as well as Email marketing campaigns.
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Directing and enhancing social/digital media and Digital Marketing campaigns and content for the firm and assigned clients, including Google Ads, Search Engine Optimization (SEO), keywords/phrases research, Meta Ad campaigns and other digital campaigns, blogging with SEO, and HubSpot email and marketing automation campaigns.
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Working knowledge of Blackbaud software such as Raisers Edge (or similar) database and Luminate Online (or similar) email marketing client; LinkedIn and Facebook (Met Ads Manager) advertising strategies to drive traffic and qualify leads; Google Analytics, Hootsuite (or similar) social content management software.
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Develop digital marketing strategies including paid media plans across multiple channels including but not limited to SEM/SEO, paid and organic social (Meta, LinkedIn), digital display and programmatic media, email campaigns, website optimization, and more.
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Work with our partner vendors providing a clear path for our Media Strategists on-going training, product updates, reporting, all optimization efforts and campaign renewals while executing a clear path for all process related activity that ultimately ensure sales and client success.
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Utilize various online tools such as Google Ads, social media ads, web analytics, search engine optimization, plus email and website campaign marketing (using HTML and CSS) to promote products and services offered by the company.
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Screaming Frog, Google Merchant Center, Google Ads B2C eCommerce and/or CPG experience Involvement with on-site, off-site, and technical SEO - website conversion rates Keyword research, planning, monitoring, and optimization Shopping feed management and optimization Paid media campaign coordination BenefitsIf you are looking to join a growing organization, with tremendous opportunity, where your hard work significantly impacts everyone's success, then Foundations Worldwide is the place for you.
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Strong understanding of CRM & consumer engagement, with knowledge of email best practices, method for testing and optimization 2+ years Salesforce Marketing Cloud experience Hands on experience with enterprise level ESPs and working within mobile marketing service providers for push and SMS. Highly process driven.
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