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A solid understanding of B2B marketing dynamics, particularly in email campaign strategies and customer segmentation. Familiarity with email marketing platforms (e.g., Salesforce Marketing Cloud, Eloqua) and understanding of email marketing best practices.
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Campaign Planning and Execution: Develop integrated marketing campaigns across various channels, including digital, social media, email, events, and traditional advertising. Collaborate with internal teams, including creative, content, and digital marketing, to ensure cohesive and integrated marketing initiatives.
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HubSpot, and Constant Contact, along with email marketing experience. Proficient in using CRM/database tools and marketing automation platforms such as Active Campaign, Salesforce.
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Your day-to-day work will include building email marketing campaigns, optimizing platform configuration & set-up, troubleshooting campaign & data issues, working closely with numerous internal teams, & interacting with several third-party vendors.
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Marketing Automation Manager needs 8-10 years experience working with teams to develop best-in-class marketing automation initiatives (i.e., executing education, awareness-building and nurturing activities via email, landing pages, and multi-touch campaign/journeys.
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About the role:We seek a Data Analytics Lead with a strong passion for turning data into actionable insights to elevate our email marketing channel. About the team:The Email Platform Strategy & Operations team at Salesforce is at the forefront of innovating email marketing.
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Salesforce Marketing Cloud experience a plus. Oversee the planning, execution, and optimization of direct mail, email, and SMS campaigns to drive customer acquisition, retention, and loyalty.
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Lead Campaign planning and performance measurement with Content, Design, Product Marketing, and Field Marketing teams. In concert with the Director of Demand Generation and a Regional Marketing Manager, lead in the development and building of campaigns that achieve growth and conversion goals for a sales territory.
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Extensive knowledge in marketing and corporate communications practices and technologies including press release platforms, social media, html email design, and project management software.
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As a full-service direct marketing agency, we own the direct marketing campaign process for our clients – from annual planning and creative development to list selection, modeling, print production, deployment, and back-end analysis.
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As part of the Marketing Email Channel Team, the Email Marketing Content Specialist is responsible for daily email campaign production tasks including building targeted campaigns, maintaining automated email programs, enablement of dynamic content and the creation and modification of product recommendations.
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Position SummaryReporting to the Senior Marketing Campaign Manager - Digital Marketing, the Marketing Campaign Manager - Digital Marketing is primarily responsible for supporting and implementing the integrated marketing campaign plan in relation to digital channels (email, PPC, social media, SEO, SEM,) to achieve the goals for ACS Publications journals, subject portfolios, and related products.
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This individual will be expected to schedule, monitor, and optimize clients' email marketing, YouTube, programmatic display & video and OTT campaigns on a regular basis as well as serve as the primary contact with the sales team and vendors.
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The administrator will build and maintain CRM campaign tools, including email templates, engagement studio drip campaigns, automation rules, prospect scoring, information capture forms, and integrations with Google analytics and Google AdWords, and full lifecycle lead dashboards and reporting.
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Build reporting dashboards and visualizations to design, create and track campaign program KPIs Perform analyses on large data sets to understand drivers of marketing engagement and provide recommendations on campaign and product optimization.
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