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Optimize lifecycle marketing programs to maximize customer engagement & LTV, injecting new tactics to owned channels like Email & SMS to reinvigorate the base. Experience working across the full DTC marketing funnel (customer acquisition, conversion & engagement) & across the marketing mix including online (search, display, paid social, content, streaming) & offline (OOH, direct mail, linear video.
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The VPCM will lead the Office of Communications and Marketing to engage key target audiences and tell the SUNY Oswego story of impact, in alignment with the university's institutional priorities, through a variety of creative methods, including social media, direct marketing, video, print, web, email, videography, photography, graphic design, and news media.
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Proven results leveraging digital marketing channels, including but not limited to search engine marketing (SEM), display advertising, social media advertising, email marketing, mobile, influencer marketing and affiliate marketing.
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Examples include but are not limited to: Own the virtual/online event marketing discipline, including webinars, virtual tours, demos and customer events Curate virtual selling activities and tools including video conferencing, video selling, eMail marketing activities, and podcasts Lead the alignment of tradeshow strategy for both traditional and virtual events.
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Keywords:Chicago IL Jobs, Salesforce Marketing Cloud Administrator, Salesforce Marketing Cloud, Data Extensions, Data Management Principles, Omnichannel Marketing Concepts, HTML, CSS, Email Specialist, Journey Builder Specialist, A/B Testing, Einstein, Chicago Recruiters, Information Technology Jobs, IT Jobs, Chicago Recruiting.
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Web Content Management, Websites, Internet, Portals, Customer Engagement, Intranets, Multichannel Marketing, Creating Lifetime Customers, Marketing Automation, Email Marketing, Context Marketing, Contextual Intelligence, and Omnichannel Automation.
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Experience with Digital / Omnichannel marketing including areas such as Customer Experience platforms, Web/CMS, Digital Asset Management, and email social engagement platforms. Proficient in Sales, Marketing, and Market Access units of business.
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Identify storytellers in collaboration with the Marketing and Communications Manager, including videos and traditional stories for the affiliate to leverage and amplify on social posts, online ads, email blasts, etc.
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Reporting directly to the Associate Athletic Director for Marketing, the Director of Digital Marketing creates and implements a comprehensive marketing strategy for department digital outlets, such as social media, video displays, email and text messaging, search engine optimization and web-based advertising.
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Strategize and execute Weisman Art Museum email marketing campaigns utilizing rich media and storytelling techniquesAdapt and evolve Weisman’s email strategy to attract new audiencesManage data extensions and lists in Salesforce Marketing CloudEngage with UMN Salesforce Marketing Cloud community to participate in ongoing training opportunities and to build strategic relationships across peer departments and organizations.
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Emphasize a multi-channel approach, including social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, influencer partnerships, and content marketing.
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Lead channel strategy and development of Field/Patient Engagement/HCP marketing tactics, Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS/MMS, SEM/SEO, and print. Partner with Operations to plan and lead the Marketing team’s execution of CRM to the Salesforce Marketing Cloud platform – including integration with other patient services platforms to enable engagement strategies and tactics.
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You will lead a remote and talented marketing team, leveraging your expertise across driving top of funnel MQL’s/SQL’s, SEO, content marketing, email marketing, growth hacking, product marketing, organic search, social media, and influencer marketing to create and implement innovative campaigns that drive brand awareness, customer engagement, and revenue growth.
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Plan and execute CRM programs and campaigns for Email & Mobile to meet growth, revenue, retention, and engagement targets and to maximize lifetime value, working with the greater marketing team, operations/finance/training/IT teams.
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Rockstar Games is seeking a dedicated Email Marketing Manager to join the Marketing team in our NYC office to facilitat e the planning, execution, completion, and ongoing success of our email campaigns.
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