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Experiential And Channel Marketing Lead
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- The Experiential and Channel Marketing Lead will own the experiential marketing, channel marketing, and sales enablement practices within the marketing department at Donaldson Company, creating high-quality, differentiated events (both traditional and digital), customer interactions, and virtual selling opportunities to foster growth.
- This role will be based out of Bloomington, MN. Role Responsibilities: Build the vision, strategy, best practices, and continuous improvement of assigned experiential marketing channels and activities that are directly tied to customer engagement, lead generation, product/service trial, and sales enablement.
- Examples include but are not limited to: Own the virtual/online event marketing discipline, including webinars, virtual tours, demos and customer events Curate virtual selling activities and tools including video conferencing, video selling, eMail marketing activities, and podcasts Lead the alignment of tradeshow strategy for both traditional and virtual events.
- Direct other team members in the implementation of smaller, regional events throughout the year Work directly with MSA sales account managers on channel marketing programs and practices that support growth and retention of strategic customer accounts.
- Use the Donaldson customer relationship management (MS Dynamics 365) and marketing automation (Marketo) platforms to ensure timely lead follow-up and reporting.
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