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Position SummaryReporting to the Senior Marketing Campaign Manager - Digital Marketing, the Marketing Campaign Manager - Digital Marketing is primarily responsible for supporting and implementing the integrated marketing campaign plan in relation to digital channels (email, PPC, social media, SEO, SEM,) to achieve the goals for ACS Publications journals, subject portfolios, and related products.
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The Email Marketing Specialist will report to the Sr. Manager Customer Engagement. This position is responsible for driving customer engagement and topline sales through email and SMS marketing tactics.
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We are seeking a Growth Marketing Associate to support the tactical execution of multi-channel B2B marketing campaigns that capture and create demand, drive buyer engagement, and accelerate pipeline, utilizing a combination of content, virtual webinars, email, ABM, and other channels, with a focus on reporting and data-driven optimization.
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Create, manage, and produce digital design solutions for a variety of uses: websites, product graphics, email templates, social media graphics, brand campaigns, and photography. Creating, managing, and producing digital design solutions for a variety of uses: websites, product graphics, email templates, social media graphics, brand campaigns, and photography.
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Prepare and execute in partnership with the Assistant Vice President, Alumni Engagement & Annual Giving, the Alumni Engagement & Annual Giving Leadership team, and the Advancement Communications team a comprehensive, multi-channel marketing plan (direct mail, email, phone, social and digital) and marketing calendar for each fiscal year.
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Conceptualize and generate strategic, targeted content for a variety of audience cohorts about key College fundraising and engagement initiatives for mass and custom audiences (e.g., segmented annual fund mail and email appeals, digital and social content, campaign initiative messaging and opportunities, student outcomes, donor features, alumni profiles, event collateral, etc.
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Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics. Extensive experience with Marketing Cloud Studios & Builders, Email Studio, Content Builder, Journey Builder and Automation Studio, and ideally also Cloud Pages and Mobile Studio.
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Primary Duties & Responsibilities: Develop and implement a digital marketing and email strategy to help customers discover and/or deepen their relationship (drive customer engagement) with the Citarella Family of Businesses or our Markets, Wine and Spirits operation, Wholesaler and Distributor.
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Job responsibilities include, but are not limited to: Advancement Communication: Manage print and digital communication projects including monthly email newsletters, departmental email campaigns, letter campaigns, endowment reports, branding/marketing of events and initiatives.
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They will also analyze and measure our digital and email marketing programs against target KPIs. · Help plan and execute all digital marketing initiatives, including SEO/SEM, email fundraising, drip engagement, social media, display advertising, and SMS campaigns in coordination with our direct response partners.
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Minimum of 2 years of experience with writing compelling copy, graphic design, social/digital media marketing, special events and public relations. - Strong analytical skills and an understanding of digital marketing campaign methodologies and principles· Quick learner that can work independently· Detail orientedCERTIFICATES, LICENSES, REGISTRATIONS:Possession of a valid California driver's license and proof of liability insurance on personal auto.
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Collaborate with our analytics director on conversion-focused content strategies, including partnering with the digital advocacy and fundraising team on commissioning content to support fundraising goals, enhancing SMS content offerings, and using editorial to enhance conversion opportunities via email newsletters and other outreach.
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The Senior Content Marketer will report to the Editorial Director and will be responsible for developing and executing strategies to increase content engagement and drive audience growth. 4-7 years of professional experience in digital content strategy, including experience in translating analytics data and audience trends into recommendations for editorial content, ideally in the environmental, social justice, science, and/or health and wellness space.
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Data Analysis & ReportingAssist with data analysis and reporting of key metrics for Marketing OKRs, campaigns, digital channels, engagement/conversion pathways, and digital tests, helping assess performance and impact against predetermined objectives.
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Manage end-to-end strategy and execution of campaigns, including audience targeting, channels (email, push, sms), creative requirements, and analyzing results to drive customer engagement and purchase activity.
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