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Able to operate as a marketing generalist across multiple marketing functions (i.e. content marketing, email marketing, social media marketing, copywriting, SEO) CEO is ex-McKinsey, MD, 2nd time founder, & former digital health executive.
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Oversee outside agencies, maintain branding, create messaging, digital marketing campaigns, national sales events, national social media marketing, e-marketing, e-commerce, internal and external communications, website design, development and performance optimization and mobile platform, SEM, SEO, SMS, internet sales standards and best practices.
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The Paid Media & SEO Manager delivers value by ensuring paid media and search engine optimization (SEO) strategies, plans, in-flight optimizations, and reporting fully support and deliver on each brand's marketing goals and strategies, leading industry practices, and corporate policies supporting full-funnel key performance indicators (KPIs.
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Practical Knowledge and experience with digital marketing, including SEO, Content Marketing, Social Media Marketing, E-mail Marketing, PPC Marketing, and Customer Value Journey is vital.
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Experience in marketing campaigns, project management, and public/media/influencer relations, incorporating the preferences and desires of our target audience seeking financial solutions. Familiarity with SEO tools, including Google Adwords and Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console, Semrush, and Buzzsumo.
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Minimum of 5 years of experience in creating and editing digital content across various multimedia and social platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube, and other relevant channels.
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Familiarity with software including Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Lightroom, Adobe InDesign, Adobe After Effects, Adobe XD, Sketch, and Principle. Understanding in graphic design, website design, illustration, UX, videography, and photography, enabling the creation of captivating content tailored to our target markets seeking financial solutions.
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The Content Marketing Strategist plays a pivotal role in driving our content efforts, fostering engagement, and achieving our business objectives. Proficiency in copywriting, content creation, and copy editing for diverse target audiences with a deep understanding of the Customer Value Journey for financial goal achievement.
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Collaborate with the Content Marketing Executive, creative teams, and writers to execute the content strategy effectively, incorporating insights from the Customer Value Journey. Track and measure content ROI to gauge the effectiveness of content marketing efforts, focusing on maximizing customer lifetime value and financial success.
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In-depth knowledge of digital marketing principles, strategies, and best practices, including SEO, SEM, social media marketing, display advertising, programmatic advertising, email marketing, and SMS marketing.
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Strong understanding of digital marketing channels and tactics, including SEO, SEM, social media, content marketing, and email marketing. User Acquisition: Utilize a mix of digital marketing channels, including but not limited to social media, content marketing, influencer partnerships, and paid advertising, to drive user acquisition and growth.
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Five or more years of B2B digital/inbound marketing including content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication.
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Ensure content strategy aligns with the company's business objectives and supports lead generation and customer conversion, considering the preferences and characteristics of our target markets seeking financial solutions.
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We are a nationally recognized FinTech firm, specializing in insurance, financial services, and online financial education using cutting edge communication and software technologies. Our on-demand education creates awareness of our value proposition and our one-on-one client education provides customized solutions to assist in overcoming the average Americans financial challenges.
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If you are passionate about content strategy and have the skills and experience to excel in this role, we invite you to join our dedicated team. Analyze topic trends and consumer thoughts to inform content strategy development, considering the various stages of the Customer Value Journey for financial goal achievement.
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