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Working knowledge of Digital Marketing Channels (at least CPC Paid Search and Programmatic Display) and understanding of different marketing attribution methodologies (rule-based attribution, multi-touch attribution, Media Mix Models) and enterprise-level digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.
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Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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Develop and implement a comprehensive digital marketing strategy including account-based marketing, email marketing, lead nurturing, retargeting, display advertising, paid search, SEO, and SEM to create and advance pipeline.
$200,000 - $300,000 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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As a Senior Digital Media Specialist, you will focus on media optimization and planning across paid media for a retail client as part of Merkle's capability. You will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying for Retail Media Networks, in the context of a multi-channel data-driven approach.
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The Digital Marketing Specialist at Delucchi Plus is an innovator who uses data to inform the digital strategy in all aspects of digital marketing from paid advertising to earned media.
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You will partner closely with Marketing Analytics’ Data science, and Customer Data Science teams on measurement & optimization methods and on utilizing existing models and tools (MMM, MTA, Customer Segments) to develop relevant and timely insights which inform the optimal way to invest in each of the media channels keeping in mind the inter-relationship between various channels.
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Understanding of Snowflake architecture, role-based access ecosystem and best practices for data loading / unloading processes and optimization, different Snowflake Table Structures and Types, Stored Procedures, and Usage Monitoring Management.
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Viewed as a market-leader by both Gartner and IDC for its CPQ and price optimization capabilities, PROS advanced AI delivers results to the world’s top brands including Cargill, Etihad, Honeywell, HP, Lenovo, Lufthansa, Siemens and more.
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Experience working with data: media analysis, media mix models, multi-touch attribution models, digital attribution, consumer research, and shopper insights. As the Sr Manager, Digital Media you will be responsible for the cross-platform development, activation, measurement and media optimization of all Retail Media investments to convert toy shoppers into consumers of our vast product portfolio.
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He/she will be a critical partner driving cohesion of strategy and execution between Digital Lab Channel teams, MABI, BTS, Digital Media Optimization, and agency partners with a focus on quality and standardization of HCP media data across the enterprise.
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Experience creating and applying customer-centric, data-driven content strategy, channel strategy and demand funnel to create editorial calendars with different types of digital-first, consistent, engaging brand & marketing content and communications across channels to meet goals.
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With prior experience working within Adobe Analytics, global CRM software and multi-channel marketing media, the Sr. Digital Data Analystis responsible forclosely partnering with Product Owners and Test and Activation Lead to size potential test value on new and existing experiments, recommend hypothesis parameters, enable test measurement, and evaluate results to drive optimization.
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We integrate data from all major digital marketing channels and CRM systems to develop data-driven strategies for paid search, paid social, SEO, CTV, display, A/B testing, conversion rate optimization, UX design, and web design.
$85,000 - $100,000 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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Required Qualifications, US:7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, educationDesired Qualifications:Expert level Search Engine Optimization (SEO) understanding and applied experienceDemonstrated experience in data/reporting to generate insights, scorecards, measurement frameworks, presentations, etc.
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You’re a holistic digital marketing thinker and understand the importance and roles of the following: email marketing, conversion rate optimization, creative, web development, etc. Our paid digital media campaigns range from paid search, paid social, programmatic, to video placements and range from small to large advertising budgets.
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