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What We Need:Obagi is seeking an experienced Performance Marketing Manager to own the online and offline demand generation activities for Obagi Medical USA. Responsible for all paid search, paid social, display/native, YouTube, affiliate, direct mail, and Amazon Seller Central, this person will maximize all performance channels, including but not limited to: productivity, company strategy, consumer insights, and data analytics.
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Leveraging paid digital advertising, owned channels, web experience, and local grass-roots efforts, the WFS marketing team delivers quality candidates at scale. You will be expected to lead our data strategy when it comes to Adobe Analytics.
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Manage portfolio of inbound and outbound marketing programs, including integrated campaign management, database and email marketing, webinars, trade shows, persona-based nurture programs, account-based marketing, search engine optimization, paid search, online programs, corporate website, outbound call campaigns for inside sales team, pipeline acceleration for direct sales and distribution channels.
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We bring best-in-class data, data science, artificial intelligence, software and services to broadcast and cable TV, connected TV and video games - delivering unparalleled simplicity, transparency and effectiveness for premium video ad planning, activation and optimization across these channels.
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This person should have a deep understanding of digital advertising platforms including but not limited to Google Ads, Meta Ads (Facebook, Instagram), LinkedIn, TikTok and X (Twitter), and strong analytical skills with the ability to interpret data to drive campaign optimization.
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Experience with search engine optimization, lead generation, and email marketing Strong understanding of analytics and reporting, setting up KPIs, and using tracking tools including Google AdWords, Analytics, Tag Manager, and Data Studio.
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This role requires a strong understanding of digital/web data analytics, Shopify, and paid media and advertising platforms, with a focus on driving new customer growth. Advance-level proficiency in Google Adwords, Google Analytics, Insights and Webmaster Tools as well as core knowledge of search engine optimization strategy and practices.
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Advanced proficiency in using data analysis tools (e.g., Facebook Ads Manager, Google Analytics) and familiarity with the latest advertising platforms and technologies. "Are you a data-driven advertising maverick with a penchant for crafting revolutionary campaigns.
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Strong understanding and enthusiasm about the latest in digital media, ad tech, data targeting, 1st party data, platform sales, programmatic, behavioral targeting and optimization strategies.
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Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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Work with the VP of Marketing and external agencies, overseeing the strategy, implementation, optimization, and analysis of paid and organic advertising campaigns and social media and email marketing efforts.
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As a Multichannel Strategist, you will lead digital demand generation and remarketing for a suite of Salesforce products by leading and supporting world-class paid channel programs, such as content syndication, display advertising, and review site marketing.
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We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.
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Campaign Evaluation: Assess the effectiveness of digital marketing campaigns, including paid advertising, email marketing, social media, and SEO/SEM efforts, to identify areas for improvement and optimization.
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Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.
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